eCommerce session by Omar Soudodi in StartWithGoogle

1. MENA Region

2. MENA Region

4. MENA Region

5. MENA Region

6. MENA Region

7. MENA Region

8. MENA Region

9. Reach millions of buyers locally and regionally
Various marketing activities converting users to buyers
Showcase your products depending on
relevancy and seasonality
Helping your brand create
awareness, sales and distribution

10. MENA Region

11. MENA Region

12. MENA Region

13. MENA Region

14. 60%
UAE
40%
70%
Egypt
30%
85%
KSA
15%
70%
Kuwait
30%
75%
Jordan
25%
MENA Region

15. MENA Region

16. MENA Region

17. MENA Region

18. ?
MENA Region

19. MENA Region

20. Communication channel Customer Behavior Delivery Channel
Channel Retail outlet
Selection
Print ads
Frequency Wholesale
of Order
Catalogs
Size of Call Centre
Order
TV & Radio
Buying more
Website
Online
Electronic Channels
* American Marketing Association 2008

21. Degrees of digitization:
Virtual Product
The Product (Service)
Delivery Agent
The Process
Partial electronic Pure electronic
product product
Electronic Partial electronic Pure electronic
Product product product
Traditional Virtual Process
Product or service E-Commerce
Physical Traditional
E-Commerce Electronic Process
product Product or service
Physical Process
Virtual Player
Physical Electronic
Agent Agent
MENA Region

22. Analysis Stage &
Information
Architecture Workflow
Design Criteria of your e-channel interface
Start finish
Navigation Is it easy for visitors to find their way around your application
Business Process Consistency Is the look & feel consistent from page to page?
Performance How long does it take for page to appear?
Engineering
Appearance Is the site aesthetically pleasing?
Quality Assurance Does the site algorithm work properly?
Interactivity Does the application encourage the user to play continue?
Security Does the customer feel safe while using the application?
Privacy Is customer information protected?
Scalability Will the application increased usage will be supported by
Business Vendor/
Process Architecture Consumer initial infrastructure and is it upgradeable?
the Partner Employees
Supplier
Customized for various
Users and markets
Target A Target B
MENA Region

23. Functionality Outcome
Positive
Landing Customize Messages
Customer
Page Content Status updates
Experience
Action Subscribe Submit Goal
Buttons Now Application Setting
Product
Effective How-to Channel
Design
Content Demo Loyalty
Tools
MENA Region

24. MENA Region