Mobile Content 2009 행사에서 KT가 발표한 자료입니다.

1. Prospect for Ecosystem
n the Invisible Internet era
ounghun Hwang (johney@kt.com)
ice President, New Internet Department

6. Outlet, Everywhere

7. Tangled Wires

8. Access, Everywhere

9. nvisible Internet
“These Gadgets connect to th
These
Net, But You’d Never Know i
“These Devices don’t necessa
provide full
full-fledged Web
Access. Instead they tap the
Net Selectively to power
particular, predetermined
functions”

10. How to Cope with
CP SP Device
Vendor

11. How to Cope with
Telco
alled Garden Open World

12. KT Choose
Content IP Service
Provider Ecosystem Provider
Device

13. What KT will Provide
obile
So
SHOW
CP
Store
SP
Platform
Service
DV
Device
Platform IPT
PC

14. Mobile SHOW Store SoIP
Device API Infra API Authoring Tool
Seller Master Buyer
PC PoC PoC PoC
IPTV
4 Screen Service
Open Marketplace

15. Platform Service
SSO/
Billing CRM co-AD … LBS
Open ID
New Business Chance
New Customer & Revenue

16. Device Platform
Ready Made Services
Favored Network Policy
Marketing, Sales Support

18. KT IP
Ecosystem

19. KT olleh Management
- Paradigm for
Mutual Survival
IT Industry Development

20. KT olleh Management
Paradigm for Mutual Surviva
IT Industry Development
- Paradigm for
Mutual Survival
IT Industry Development

25. KT Mobile Internet Basic Strateg
Open Mobile
Contents Maximization
Life Friendly Service

26. Open Mobile
API Sales & Support
- Provide Key API's such as LBS/SMS
Increased Support for Contents Provider
- Ex: Third-Party Advertisers paying for Customers
Party
Flexible BM
- Various commission structures and packages
tructures

27. Contents Maximization
Varied Sales Channels
- Switch from "walled-garden" to open market
garden"
Decreased Consumer Burden
- One-Day Data Coupon, Affordable Data Payment Plans
,
New Contents Ecosystem
- Content development support, Reorganization of providers, Ef
distribution system

28. Life Friendly Services
Life Database
- Images, Contacts, Messages/Email
Lifestyle Partner
- Widget, Search, Map-Based Services, USIM Services
Based
Life Network
- Moov (Unified Communication)