Bringing Your CU Into World 2.0
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The document discusses how credit unions can leverage social media and online engagement to connect with current and potential members. It notes that social media allows for two-way communication, sharing, and interaction between organizations and individuals. The document provides several case studies of credit unions that have successfully used blogs, social networks and other online platforms to increase awareness, loyalty and membership. It encourages credit unions to identify and participate in relevant online communities as a way to better serve members and stay relevant in a digital world.
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Bringing Your CU Into World 2.0
- 1. BRINGING YOUR CU INTO WORLD 2.0 Morriss Partee Wednesday, September 23, 2009
- 2. WE ARE MORE NEEDED AND RELEVANT THAN EVER Wednesday, September 23, 2009
- 3. HOW I GOT HERE Wednesday, September 23, 2009
- 4. HOW YOU GOT HERE Wednesday, September 23, 2009
- 5. SOCIAL MEDIA Wednesday, September 23, 2009
- 6. COMMUNITY ENGAGEMENT Wednesday, September 23, 2009
- 7. WEB 1.0 STATIC PAGES Wednesday, September 23, 2009
- 8. WEB 2.0 = SITES OR ONLINE COMMUNITIES WHERE PEOPLE COMMUNICATE, SHARE AND/OR INTERACT Wednesday, September 23, 2009
- 9. SOCIAL MEDIA/NETWORKING SITES Wednesday, September 23, 2009
- 10. Wednesday, September 23, 2009
- 11. WORLD 2.0: I can get • ANY information about • ANYthing, ANY place, ANY one, or ANY business at ANY TIME. (oh, and I can’t get lost, either) Wednesday, September 23, 2009
- 12. GOOD NEWS! Now is our time to shine • Democratically controlled • Open, honest • Authentic • Local • A solid deal! Wednesday, September 23, 2009
- 13. 100 YEARS AGO Wednesday, September 23, 2009
- 14. What never worked for us Wednesday, September 23, 2009
- 15. Word of Mouth Wednesday, September 23, 2009
- 16. Countries by Population Wednesday, September 23, 2009
- 17. Countries by Population 1. China 1,337 m Wednesday, September 23, 2009
- 18. Countries by Population 1. China 1,337 m 2. India 1,162 m Wednesday, September 23, 2009
- 19. Countries by Population 1. China 1,337 m 2. India 1,162 m 3. United States 306 m Wednesday, September 23, 2009
- 20. Countries by Population 1. China 1,337 m 2. India 1,162 m 3. United States 306 m 4. Facebook 300 m Wednesday, September 23, 2009
- 21. Countries by Population 1. China 1,337 m 2. India 1,162 m 3. United States 306 m 4. Facebook 300 m 5. Indonesia 230 m Wednesday, September 23, 2009
- 22. Facebook Members 100 million 100 75 52 million 50 Cover Fast Company High Regions 25 Schools 1 mil Founded 0 Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08 Members Wednesday, September 23, 2009
- 23. 56% of online American consumers* feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment. -Cone Business Study, Sept. 2008 *60% of Americans currently use social media. http://www.coneinc.com/content1182 Wednesday, September 23, 2009
- 24. Wednesday, September 23, 2009
- 25. SOCIAL MEDIA IS NOT A MARKETING THANG IT’S EVERYONE’S THANG BLOCKED? craigslist Wednesday, September 23, 2009
- 26. What should I do now? Wednesday, September 23, 2009
- 27. CU social media case studies Common Wealth CU, Alberta, Young & Free Vancity CU, Vancouver, Change Everything Verity CU, Seattle, We are V blog Carolina Postal CU, NC, I love my hoopty UFirst FCU, Albany, The Boardcast TDECU, Houston, Y&F Texas Members CU, NC, What are you saving for? Maine State CU, Augusta, Flickr photo contest South Carolina FCU, Charleston, Y&F SC Wednesday, September 23, 2009
- 28. Wednesday, September 23, 2009
- 29. Wednesday, September 23, 2009
- 30. Results: $179,000 in unpaid traditional media coverage 2,000,000+ impressions 2,736 new Y&F accounts $3,982,000 deposits into Y&F accounts Wednesday, September 23, 2009
- 31. What it is: Community blog to make Vancouver and BC a better place to live Results: Featured coverage in local media, including TV and newspaper Increased loyalty among members Reinforces triple-bottom line of the CU Wednesday, September 23, 2009
- 32. Wednesday, September 23, 2009
- 33. New members joining Verity CU cite their blog as the reason three times more frequently than direct mail. Shari Storm VP Marketing Verity CU Seattle WA Wednesday, September 23, 2009
- 34. Wednesday, September 23, 2009
- 35. Wednesday, September 23, 2009
- 36. Wednesday, September 23, 2009 MemberNote
- 37. MemberNote 29 % 41-55 28 % 25-40 23 % 56+ 11 % 18-24 Wednesday, September 23, 2009
- 38. Blogging the Corporate CU MELTDOWN http://unrealizedlosses.blogspot.com Wednesday, September 23, 2009
- 39. Wednesday, September 23, 2009
- 40. TIME TO JUMP IN! Wednesday, September 23, 2009
- 41. Join/Participate in YOUR online community: www.EverythingCU.com Wednesday, September 23, 2009
- 42. Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413·535·0621 http://everythingcu.wordpress.com Friend me on EverythingCU, Facebook, Twitter, LinkedIn Today’s slides are on Slideshare.net Wednesday, September 23, 2009