A company introduction for proposing an internal media management concept within a corporation or with an outsourced partner. Describes the concept, mission, benefits, process and yearly timing of activities for a media management function within the marketing department.

1. Media Management Consultancy Improving media Efficiency Building Expertise and Education Improving Marketing Effectiveness Author: Robert Johnson [email_address] Mob. +45 20 16 60 40

5. Where Media Management fits in Procurement Media Agency Communication Partners Building Bridges Marketing Media Management Consultancy

10. Timing of Function and Responsibility Example Function January February March April May June July August September October November December Media Performance Benchmark Re view Brief Content Guidance Strategy support Communication Benchmark Formation Negotiation Support Service Evaluation Service Team Guidance Media Performance Check

14. Types of services performed Marketing value assesment E-commerce flow Traffic flow Path to purchase Sales performance Marketing performance Media performance Campaign performance KPI evaluation Search engine marketing SEM Search engine optimization SEO Display advertising Banner production Tracking set-up Digital workshops Sponsorships Dashboards KPI matrix Balance scorecard Dashboards Report formats Briefs Media plans Marketing plans Strategic planning Tactical planning Marketing mix Media mix Site strategy Campaign strategy Channel strategy Brand studies Consumer studies Competitive Sales modeling Value assessment E-commerce flow Channel analysis Marketing contribution Media contribution Online tracking Research Development Implement Evaluate/ Recommend