2. The Three Key Goals Client Marketplace ( Service) Market For Staff ( Satisfaction) Profitability ( Success)
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10. Linking the Three Goals Leverage Structure Types of Client Projects Client Marketplace ( service) Cost and Fee Levels Profitability ( Success) Career Opportunities Market for Staff ( satisfaction)
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12. Spectrum of Practice Brains Grey Procedure Hair High Diagnosis Intensive High Execution Intensive Highly Customised Programmatic High Client Risk Low Client Risk Few Qualified Vendors Many Qualified Vendors High Fees High Fee Sensitivity