Some have said that a brand is a promise. What does that mean and why is having a strong brand
an advantage to a company and to the consumer?
Solution
Brand :- A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination
of these items that companies use to distinguish their product from others in the market. Legal
protection given to a brand name is called a trademark. Brand is a promise to consumers. A
brand is seen as one of its company's most valuable assets. It represents the face of the company,
the recognizable logo, slogan, or mark that the public associates with the company. In fact, the
company is often referred to by its brand, and they become one and the same. A company's
brand carries with it a monetary value in the stock market (if the company is public), which
affects stockholder value as it rises and falls. For these reasons, it's important to uphold the
integrity of the brand.
Advantage:-