Some have said that a brand is a promise. What does that mean and why is having a strong brand an advantage to a company and to the consumer? Solution Brand :- A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market. Legal protection given to a brand name is called a trademark. Brand is a promise to consumers. A brand is seen as one of its company\'s most valuable assets. It represents the face of the company, the recognizable logo, slogan, or mark that the public associates with the company. In fact, the company is often referred to by its brand, and they become one and the same. A company\'s brand carries with it a monetary value in the stock market (if the company is public), which affects stockholder value as it rises and falls. For these reasons, it\'s important to uphold the integrity of the brand. Advantage:- .