10. Mobile as a layer,
not a channel
Changing perspective
11. What we are discussing today
1. Colombia mobile market overview
2. Entrepreneurship lessons for a mobile world
3. Showcasing – Tigo Music
4. What do brands want in mobile?
5. Mobile media
6. Here comes programmatic mobile
7. Agencies panel: mobile always
8. E-commerce goes mobile
9. The mobile revolution: experiences, reality &
future
10. Keynote session: David Melchor