Changing How Insurance Enterprises Think About Customers and How Infosys is Changing the Game for Insurers

2. Advertising & PR
Agencies
Digital
Agencies
Systems
Integrators
Information
Technology
Outsourcing
Consulting
Firms
Technology CentricCommunications
Media Centric
Business & Operations
Centric
Infosys Digital combines
insurance industry knowledge
with global digital expertise,
insights, and cost efficient
operational services to:
 drive higher marketing & digital
return-on-investment
 innovate online commerce, digital
marketing, mobile, and operations
 offer a full spectrum of
technology software products &
services
 augment client marketing and
digital staff organizations
 Enhancing strategies to
navigate the online future
 Delivering marketing and
digital business results
 Lowering operating
costs that delivers
increased return-on-
investment.
Services Industry Landscape
Infosys Digital
Infosys is rooted in technology
innovation, invention, and
provides IT services in 50
countries with $9.5B in revenue
 91.1% of our revenue comes from
existing clients
 194,000 employees
 85 global sales & marketing centers
 100 technology development
centers
Infosys Consulting brings vertical
market business vision, strategy &
value based services to provide:
 business strategy by vertical industries
 distribution channel strategy
 competitive insights
 industry direction & trends
 business model transformation
 marketing & digital transformation
 enterprise process engineering
 customer experience transformation
Infosys Consulting
Infosys

3. There are only two sources of
competitive advantage:
__________________
The ability to learn more
about our customers faster
than the competition, and the
ability to turn that learning
into action faster than the
competition.”
- Jack Welch
71% prefer to get quote & do policy changes online
20x the sales from digital channels by 2020
76% of consumers will use digital channels for insurance interactions by 2018
70% of customers are at risk of changing insurance provider
1/5 searches for insurance solutions come from mobile

4. Strategic Operational
“Only 16 percent of marketers feel that their organizations are delivering customer experiences that truly fulfill their
brand promises, while two-thirds (66 percent) say their efforts in this area are hit or miss, and 14 percent say they are
completely missing the mark.”
CMO Council Research
Selling the Importance of Customer Centricity to the Enterprise
Inspiring a Legacy Culture that can’t Think Differently
Operationalizing Our Vision & Strategy
Lacking the Right ExpertiseCommunicating the Value/Cost Equation for Customer Centricity
Delivering Marketing & Digital Tactical ROI
Designing a Tangible Strategy for Customer Centricity
Aligning the Enterprise on a Common Vision and Strategy
Infosys
Dealing with Technology & Process Chaos
Navigating a Changing Digital LandscapeDeveloping a Business Case and Roadmap for Investment
Unable to Drive Change Across the Enterprise
Insurance Marketing Challenges 2016

5. Serving our marketing & digital clients with a unique global services delivery approach
Demand
Generation
Search
Services
Mobility
Services
Compliant
Social Media
Analytics &
Reporting
Content
Management
Digital
Infrastructure
& Cloud
Marketing
Operations
Technology &
Data
Services
Strategic Operational
Customer
Experience
Strategy
CX Business
Case
Development
CX Enterprise
Org Change
Management
Design Led
Legacy
Transformation
Services
Competitive
Insights
Brand
Positioning
Voice of
Customer
Digital
& Cloud
Services
Marketing
Strategy &
Roadmaps
Digital
Strategy &
Roadmaps

6. An innovative learning culture, with deep insurance knowledge …

7. Bringing a deep understanding of the Insurance
business, operating environment,
and marketing/digital challenges
Collaborating with our clients delivering world class
expertise, knowledge, and products with an unwavering
commitment to their success
Collaborating with current creative agencies, and
across your enterprise to bring new distinctive
ideas, practices, and digital inventionsApplying design & culture
transformative techniques to re-
invent the insurance experience, and
deliver competitive advantage
Knowing, inventing, & humanizing technology to
deliver operational excellence

8. 8
Infosys Applies Design Thinking to Help Find, Understand,
and Solve Big Problems
Our approach brings together desirability, feasibility and viability of
business problems; but creates a bias towards desirability before achieving
balance. We find that we are able to blend business, marketing, digital,
operations, and IT perspectives around common problems that have
persisted for quite some time, and use this approach to find ways to
address them.
Viability
Feasibility
profitability
technical
Desirability
emotional
Infosys named "Leader in the Winner's Circle - Excellent at Innovation and Execution," from HfS's Research Blueprint: Design Thinking in a service economy.

9. Infosys Skava rated as a Leader in Mobile Commerce And Engagement Platforms by Forrester
Infosys Launches Mana™ – a Knowledge-based Artificial Intelligence Platform
Infosys named as one of the most relevant brands for digital strategy in Everest Group survey
Infosys and Amazon Web Services Collaborate to Accelerate Cloud Migration
Infosys and Samsung to Deliver ‘Frictionless’ Digital Mobile Banking
Infosys expands its global capability on Microsoft Azure
2015
2016

10. Summary:
Infosys can help you achieve your marketing & digital aspirations, add value to your journey, and help
navigate the rapidly evolving online landscape by:
 optimizing and enhancing marketing & digital operations
 providing insight, strategies, and tactics for evolving insurance customers
 creating an emotional and operating architecture to connect better with prospects & customers
 operationalizing a better insurance experience for current customers and future iGenerations
 innovating digital within a compliance and heavily regulated industry ecosystem
 integrating digital, contact center, and agent operations/technology to deliver great experiences
 providing marketing and digital talent to augment internal operations onsite & virtually

11. To Learn More Contact:
Michael Smith
Senior Principal, Infosys Digital
Mobile 510-365-8590 | Email michael_smith01@Infosys.com