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Michal Laskowski.edu.pl

Business Technologie

Social Information
piątek, 18 listopada 11

58% of Americans
research online
ﬁrst before buying

source: http://www.readwriteweb.com/archives/pew_study_ﬁnds_58_of_americans_research_online_ﬁ.php

piątek, 18 listopada 11

Forms of online research

Mgr Michał Laskowski 3

piątek, 18 listopada 11

Forms of online research
‣ Forum / Blog
‣ Product opinions
‣ Price comparison
‣ Groupon
‣ E-mail
‣ Facebook
Mgr Michał Laskowski 3

piątek, 18 listopada 11

Who researched a product
yesterday?

Mgr Michał Laskowski 4

piątek, 18 listopada 11

Social media sites US small
business believe beneﬁcial

source: eMarketer.com

Mgr Michał Laskowski 5

piątek, 18 listopada 11

Forums / Blog

... do You browse forums ?

Mgr Michał Laskowski 6

piątek, 18 listopada 11

Forums / Blog
‣ What kind of opinions?
‣ Who is the author?
‣ What is the authenticity?
‣ Who are forum owners /
moderators?
... do You browse forums ?

Mgr Michał Laskowski 6

piątek, 18 listopada 11

Monitoring content

Mgr Michał Laskowski

piątek, 18 listopada 11

Product opinions

... find a product opinion www

Mgr Michał Laskowski 8

piątek, 18 listopada 11

Product opinions

Reviews, Reports, Comparisons

Consumer Opinions

... find a product opinion www

Mgr Michał Laskowski 8

piątek, 18 listopada 11

Price comparison

... find a product opinion www

Mgr Michał Laskowski 9

piątek, 18 listopada 11

Price comparison

How does it work?

How does it integrate with shops?

Is it popular in all countries?

... find a product opinion www

Mgr Michał Laskowski 9

piątek, 18 listopada 11

Sugestion for „lenovo computers, laptop, netebook”

Mgr Michał Laskowski 10

piątek, 18 listopada 11

E-Mail
Spam, spam, spam.

We now prefer to chat over Facebook

Very short view-time

Mail i more person-to-person communication

... can You think of non-
spam email marketing???
Mgr Michał Laskowski 11

piątek, 18 listopada 11

Facebook wall

Mgr Michał Laskowski 12

piątek, 18 listopada 11

Facebook wall

‣ People exchange ideas
‣ People express themselves
‣ People comment
‣ People Share >>>

Mgr Michał Laskowski 12

piątek, 18 listopada 11

Facebook like’s

Mgr Michał Laskowski 13

piątek, 18 listopada 11

Facebook Brands

http://www.socialbakers.com/facebook-pages/brands

Mgr Michał Laskowski

piątek, 18 listopada 11

Facebook fanpage

Mgr Michał Laskowski 15

piątek, 18 listopada 11

Facebook video/photos

„Video and images are most
engaging posts on the wall„
sorce: Raport K2. user Experience Eye Tracking

Mgr Michał Laskowski 16

piątek, 18 listopada 11

Facebook viral campaigns (1)

40 USD budget
64 mln pageviews
9 mln visits
5 mln UU
Mgr Michał Laskowski 17

piątek, 18 listopada 11

Facebook viral campaigns (2)

Watched by 20 mln people.
Appeared on 95% of surfer www
Mgr Michał Laskowski 18

piątek, 18 listopada 11

Social viral statistics

http://www.opensiteexplorer.org/

Mgr Michał Laskowski

piątek, 18 listopada 11

Thank You!

michal@laskowski.edu.pl

Michał Laskowski 20

piątek, 18 listopada 11

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Pierwsze spotkanie „Krok pierwszy – Jak odnaleźć się w dżungli social media” odbędzie się 13 czerwca maja br. w Szkole Wyższej Psychologii Społecznej w Sopocie. Gośćmi specjalnymi będą Michał Laskowski – wykładowca Uniwersytetu Gdańskiego i autor bloga laskowski.edu.pl oraz Artur Małek – twórca bloga naFejsie.pl, skierowanego do osób działających lub zamierzających rozpocząć działania marketingowe na Facebooku. Uczestnicy pierwszego szkolenia z cyklu poznają potencjał tkwiący w social media i możliwości jego wykorzystania. Biorący udział w szkoleniu dowiedzą się również o zasadach funkcjonowania konsumentów w internecie.

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Social information

1. Social Information piątek, 18 listopada 11

2. 58% of Americans research online first before buying source: http://www.readwriteweb.com/archives/pew_study_finds_58_of_americans_research_online_fi.php piątek, 18 listopada 11

3. Forms of online research Mgr Michał Laskowski 3 piątek, 18 listopada 11

4. Forms of online research ‣ Forum / Blog ‣ Product opinions ‣ Price comparison ‣ Groupon ‣ E-mail ‣ Facebook Mgr Michał Laskowski 3 piątek, 18 listopada 11

5. Who researched a product yesterday? Mgr Michał Laskowski 4 piątek, 18 listopada 11

6. Social media sites US small business believe beneﬁcial source: eMarketer.com Mgr Michał Laskowski 5 piątek, 18 listopada 11

7. Forums / Blog ... do You browse forums ? Mgr Michał Laskowski 6 piątek, 18 listopada 11

8. Forums / Blog ‣ What kind of opinions? ‣ Who is the author? ‣ What is the authenticity? ‣ Who are forum owners / moderators? ... do You browse forums ? Mgr Michał Laskowski 6 piątek, 18 listopada 11

9. Monitoring content Mgr Michał Laskowski piątek, 18 listopada 11

10. Product opinions ... find a product opinion www Mgr Michał Laskowski 8 piątek, 18 listopada 11

11. Product opinions Reviews, Reports, Comparisons Consumer Opinions ... find a product opinion www Mgr Michał Laskowski 8 piątek, 18 listopada 11

12. Price comparison ... find a product opinion www Mgr Michał Laskowski 9 piątek, 18 listopada 11

13. Price comparison How does it work? How does it integrate with shops? Is it popular in all countries? ... find a product opinion www Mgr Michał Laskowski 9 piątek, 18 listopada 11

14. Sugestion for „lenovo computers, laptop, netebook” Mgr Michał Laskowski 10 piątek, 18 listopada 11

15. E-Mail Spam, spam, spam. We now prefer to chat over Facebook Very short view-time Mail i more person-to-person communication ... can You think of non- spam email marketing??? Mgr Michał Laskowski 11 piątek, 18 listopada 11

16. Facebook wall Mgr Michał Laskowski 12 piątek, 18 listopada 11

17. Facebook wall ‣ People exchange ideas ‣ People express themselves ‣ People comment ‣ People Share >>> Mgr Michał Laskowski 12 piątek, 18 listopada 11

18. Facebook like’s Mgr Michał Laskowski 13 piątek, 18 listopada 11

19. Facebook Brands http://www.socialbakers.com/facebook-pages/brands Mgr Michał Laskowski piątek, 18 listopada 11

20. Facebook fanpage Mgr Michał Laskowski 15 piątek, 18 listopada 11

21. Facebook video/photos „Video and images are most engaging posts on the wall„ sorce: Raport K2. user Experience Eye Tracking Mgr Michał Laskowski 16 piątek, 18 listopada 11

22. Facebook viral campaigns (1) 40 USD budget 64 mln pageviews 9 mln visits 5 mln UU Mgr Michał Laskowski 17 piątek, 18 listopada 11

23. Facebook viral campaigns (2) Watched by 20 mln people. Appeared on 95% of surfer www Mgr Michał Laskowski 18 piątek, 18 listopada 11

24. Social viral statistics http://www.opensiteexplorer.org/ Mgr Michał Laskowski piątek, 18 listopada 11

25. Thank You! michal@laskowski.edu.pl Michał Laskowski 20 piątek, 18 listopada 11

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