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The New Papers Past
User experience lessons learned
National Digital Forum
November 22, 2016
Michael Lascarides
National Library of New Zealand
@mlascarides
130 Newspapers
~3.5 Million Pages
~40 million articles
~3M
pageviews/month
The
Reasons
“WHY ARE YOU
DOING THIS?!”
Business drivers:
Technical Debt +
Content Workflow
Constraints:
Beloved service
Different formats
Smallish budget
Opportunities:
Improve UX
Future-proofing
Device-friendly
Design approach:
Thoughtful discussion
Prototyping
User testing
Agile development &
iteration
The Iterations
“Sometimes I start
browsing and then
search, sometimes I
search and then refine
by browsing.”
Needs moar button.
Feeling disconnected.
Hello Click Suite!
The
Redesign
OLD
A fundamental UX question:
How do we get more
materials to people without
#&@king up their current
experience?
NEW
OLD
NEW
NEW
OLD
NEW
OLD
NEW
OLD
NEW
OLD
NEW
The URLs
/cgi-bin/paperspast?a=d&cl=CL1.NZABIG&e=-------10--1----0--
/newspapers/mt-benger-mail/1881/3/2
format
publication (or collection)
year
month
day
page
/newspapers/TS18691231.2.12
Publication
Date
Benefits:
Easy to understand
Easy for GA to parse
Easy for spiders to traverse
Bandwidth savings!
Google teething:
• PageRank slow to build
back up after long decline
• Getting indexing recipes
right
The Result
Feedback in Beta:
92% Positive
Feedback in Beta:
92% Positive
Feedback immediately after
launch:
60% Positive
Signs point to more
engagement:
• 14% more sessions with
search
• 35% more pages per visit
on mobile
• 7% more searches
More to come.
Future-proofed & iterative!
Thank You!
National Digital Forum
November 22, 2016
Michael Lascarides
National Library of New Zealand
@mlascarides

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Papers Past - A Redesign Case Study

Hinweis der Redaktion

  1. Hello. I'm Michael, and I'm from the National Library Online team.
  2. Blank search gets you front pages. We would fall in love with this for a loooooong time.
  3. Search to side. Flyouts all from same direction.
  4. Abandoning the months-long front-page experiment. All historical front pages look the same as thumbnails, turns out.
  5. Approach 1: All the same results.
  6. Approach 2: Horses for courses.
  7. “What’s missing?” Search bar. Much remarked by GLAM peeps. Barely a comment from the patrons.
  8. Mobile-friendly chunkiness.
  9. Consistent components across formats, very different facets.
  10. Wasted space.
  11. Scannable and filterable.
  12. Wasted space. Most articles long and thin.
  13. Top of article is same distance from top of page, but much more context above it.
  14. Painful search by region. Worked ok with 8 papers!
  15. No “advanced search”. Everything is out front.
  16. Mobile phone view!
  17. Only the essentials.
  18. Hello. I'm Michael, and I'm from the National Library Online team.