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Advertising Rowan Consumer and Marketing

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Strategic Counselor; Rowan University-Associate Professor, Ret.
Strategic Counselor; Rowan University-Associate Professor, Ret.
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Anatomy of Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Types of Markets ,[object Object],[object Object]
Ads for Four Types of Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing 101 ,[object Object]
Marketing ,[object Object],[object Object]
Marketing Mix ,[object Object],[object Object]
Synergy’s Parts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated (Holistic) Marketing ,[object Object],[object Object],[object Object]
Ogilvy’s Advertising Tenets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Defining Modern Advertising
Advertising 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Federal Trade Commission
Reaching the Desired Outcome ,[object Object],[object Object],[object Object]
Litwin’s 9 P’s of Marketing = Synergy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising is Synergy
 
You Talk – We Listen ,[object Object],[object Object],[object Object]
Audiences (ISPR) or [IFPR] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Demographics – Play 4-6 ,[object Object]
Psychographics – Play 4-7 ,[object Object]
Geodemographics – Play 4-8 ,[object Object]
 
 
Consumer Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Can it be said that the brand decision process is the same for both low and high-involvement decisions? ,[object Object],[object Object]
Can it be said that the brand decision process is the same for both low and high-involvement decisions? ,[object Object],[object Object]
Strategic Message ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Public Communication ,[object Object],[object Object]
 
MAC Triad Plus cont. ,[object Object],[object Object]
Through targeting – ,[object Object],[object Object],[object Object]
7 C’s of Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising is Synergy
Synergy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ad Clutter
Ad Clutter
 
Diffusion Process – AITEA/R ,[object Object],[object Object],[object Object],[object Object],[object Object]
AIDA ,[object Object],[object Object],[object Object],[object Object]
Emerging Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer behavior can be best described as: ,[object Object],[object Object],[object Object],[object Object]
Consumers can be defined as: ,[object Object],[object Object],[object Object],[object Object]
In reality, customers are specific types of consumers ,[object Object],[object Object]
In reality, customers are specific types of consumers ,[object Object],[object Object]
Is it accurate to say that buyers may not be the users and users may not be the buyers? ,[object Object],[object Object]
Is it accurate to say that buyers may not be the users and users may not be the buyers? ,[object Object],[object Object]
Social influences on consumer decisions may include: ,[object Object],[object Object],[object Object],[object Object]
Psychological influences on consumer decisions may include: ,[object Object],[object Object],[object Object],[object Object]
In many product categories, a small number of users may buy a large percentage of the products ,[object Object],[object Object]
In many product categories, a small number of users may buy a large percentage of the products ,[object Object],[object Object]
Market segmenting means all but : ,[object Object],[object Object],[object Object],[object Object]
Are niche markets really just sub-segments of more general markets? ,[object Object],[object Object]
Are niche markets really just sub-segments of more general markets? ,[object Object],[object Object]
Emerging Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
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How Agency Are Paid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ??? ,[object Object],[object Object]

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