How to create technology
communites for the next big thing*
Markus Kucborski, droidcon.de
*The story of the largest global Android conference - droidcon.com
For Ignite #5 Taipei, 27th June - http://ignitetaipei.tw/ (Ignite Talks are - and expected to educate with 20 Slides/15 seconds)
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How to create Technology Communities for Conferences, Ignite #5 - Taipei, Taiwan
1. How to create technology
communites for the next big thing*
Markus Kucborski, droidcon.de
*The story of the largest global Android conference - droidcon.com
2. • co-founder of largest Android conference
• 20 years in Internet - Technology, Marketing & PR
• 11 years working in Corporate & mobile Operator
• CEO, Digital Customers markus@digital-customers.net
3. The challenges in setting up new things
your topic is unknown to people !
initial target group is below 0,1% !
your attention is very low !
4. The challenges in setting up new things
your are just hype ?
... or a disruptive innovation ?
why should I participate ?
5. understand the target groups you are talking to *
*from 1991 - Crossing the chasm, Geoffrey
8. conference strategies to cross chasms
connect to existing global communities
connect to like-minded adaptors
identify shared interest groups
live your vision - no selling needed !
9. April 2009 - the Android scenario
• Apple launched App Store in July 10, 2008
• Google announced Android Feb. 2009
• initially for the T-Mobile G1 only
• available February/April 2009
10. April 2009 - the idea
• get involved & set up a Android conference
• target developer & businesses
• define narrative & chasm strategy
• connect to all interest groups
11. April 2009 - droidcon commercials
• only one device available
• few developers
• no businesses
• no interest groups identified yet
12. April 2009 - droidcon chasm strategy 1
• devices will be available for Xmas 2009
• mobile Operator are first businesses
• handset manufactures are next businesses
• App development business will follow up
13. April 2009 - droidcon chasm strategy 2
• communities built up while networking
• most conference are poor in networking
• developer are no extrovert personalities
• suits & developers do not go together
14. April 2009 - droidcon chasm strategy 3
• invent conference format for developers
• optimise for networking
• bring suits & developers together
• bring money & maker together
15. Nov 2009 - 1st droidcon
• 1st conference, Berlin, Germany
• outsold all 250 tickets through community
• two major mobile Operators sponsoring
• identified interest groups visiting & curious
16. Nov 2009 - droidcon format
get to know each other BEFORE conference
• day before - pre-night drinks
• 1st day barcamp - no set agenda
• evening event - party and get together
• 2nd day classical conference - set program
17. droidcon networks itself
• speakers & visitors are early adaptors
• help setting up international droidcons
• forster the chasm strategies globally
• iterate the chasm strategy to follow change
18. 4 years , 13 events, 7 cities, 3 continents
Nov
2009
- 1st droidcon DE
Berlin, Germany
Dec
2009
- 1st droidcon UK
London, UK
April 2010
- 1st droidcon BE
Brussels, Belgium
May
2010 - 2nd droidcon DE
Berlin, Germany
Oct
2010
- 2nd droidcon UK
London, UK
Jan 2011
- 2nd droidcon BE
Brussels, Belgium
Mar
2011
- 3rd
droidcon DE
Berlin, Germany
Sep
2011
- 1st
droidcon RO
Bucharest, Rumania
Oct
2011
- 3rd
droidcon UK
London, UK
Nov
2011
- 1st
droidcon IN Bengalore, India
Nov
2011
- 1st
droidcon NL
Amsterdam, NL
Mar
2012
- 4th
droidcon DE
Berlin, Germany
May
2012
- 1st droidcon TN
Tunis, Tunesia
19. Next ....
Oct
2012
- 4th
droidcon UK
London, UK
Nov
2012
- 2nd
droidcon IN
Bengalore, India
Nov
2012
- 2nd droidcon RO
Bucharest, Rumania
Nov
2012
- 2nd
droidcon NL
Amsterdam, Netherlands
20. Droidcon 2012, Berlin - evolved format
• steady location meetup - http://c-base.org
• Weekend
• 48h Hackathon
• get together & join tour day Berlin
• pre-day party
• Day 1
• barcamp day
• official party
• Day 2
• conference day