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Marketing to Promote Your Event and Attract Potential Attendees by Brenda Stier, Founder and President of Marketing Works September 17, 2007
O S U  vs.  M i c h i g a n
What do they have? ,[object Object],[object Object],[object Object],[object Object]
“ If you build it, they will come.” -Field of Dreams (1989)
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know Your Audience ,[object Object],[object Object],[object Object],[object Object]
Know Your Attributes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connect Audience with Attributes ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Show Value
Create Buzz ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Channels
Develop Repeat Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Charley’s Grilled Subs   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study: Charley’s Grilled Subs
[object Object],[object Object],Case Study: Charley’s Grilled Subs
Q & A

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Marketing to Promote Your Event and Attract Potential Attendees

  • 1. Marketing to Promote Your Event and Attract Potential Attendees by Brenda Stier, Founder and President of Marketing Works September 17, 2007
  • 2. O S U vs. M i c h i g a n
  • 3.
  • 4. “ If you build it, they will come.” -Field of Dreams (1989)
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Q & A

Hinweis der Redaktion

  1. Paid events will often generate more actual attendance than free events. Paid events tend to have significantly fewer no-shows than free events. The attendees you generate at paid events are usually more interested in the event. People come to paid events expecting value instead of a sales pitch. (Source: businessknowhow.com)