The sharing economy is great, but how do we integrate sharing into the very fabric of business? How can we build communities that are also companies? How can we distribute value in the form of ownership and governance to users, members, providers, participants, etc.? Using new age finance models, business structures, and current thinking, we can create hybrids that do just that!

1. MOVING FROM
SHARING ECONOMY TO
A SHARED ECONOMY
@chelsearustrum
December 30, 2016

9. TREND #1
Digital Transformation
Digitized Information Assets & Possessions

13. Life in the Cloud
■ Single backpack with a laptop and clothes
■ Data and backup info in the cloud
■ Stuff in on-demand storage
■ Rides on-demand, shared cars
■ Living in short-term rentals around the world

14. TREND #2
Marketplace Disruption

15. How has sharing economy
disrupted traditional
industries?

16. Travel
Unique Experiences | More Human Connection
On-Demand Social Life | Locationless Lifestyle

18. "All told, they found that for every 1
percent increase in the number of Airbnb
bookings, there is a .05 percentage
decrease in hotel revenue."

19. Retail
DIY | Maker Movement | Upcycling | Reuse | Rentals

20. Etsy.com has 1.5 million
individual sellers
35 million products sold from 83 countries

21. Transportation
On-demand | Competitive with Public Transit
Inexpensive | Flexible | Saves Time | Opens New
Possibilities

23. A shared car is $270,000 in
lost revenue
According to $30k per car and the fact that for every
one shared car, there are nine less cars on the road.

24. Finance
P2P Loans | Crowdfunding for Everything | More Shared
Equity and Value | Digital Currency | Block Chain Technology

26. TREND #3
Shared Value

27. Value sharing is the next
phase of the sharing
economy
A peer-to-peer, crowd based, value sharing
economy - to keep value where value is created

28. Share what?
Profit (money)
Governance (decision making)
Housing (home)
Civic (cities)
Resources (raw materials)
Sustenance (food)
Health (medicine)
Earth (land)
Spirituality (purpose)
Knowledge (education)
Effort (energy)

29. Gaia theory describes a productive confluence between
scientific understandings of Earth as a living system
with cultural understandings (ancient and new) of
human society as a seamless continuum of that system

30. The Great Power Shift
POWER
From the few To the many

31. Internet & Access - An Equalizing Force
3 billion people are online
How powerful are they as a group?
As a voice?
As a connected nation?
As a planet?
Still only 42% planetary penetration
!

32. “
“The future is already here... it's just not
evenly distributed.”.”
William Gibson - December 4, 2003 - The Economist

33. As we’ve seen, people are already sharing...
The Signs:
■ Sharing economy explosion
■ Crowd-everything
■ Online education
■ Maker movement
■ DIY biotech
■ Coworking revolution
■ Open source / commoning
■ Growth of digital nomadism
The next evolution is #VALUESHARING

34. What are some examples of #valuesharing?

35. Platform
Cooperatives
A way to distribute value
through shared ownership
and governance.
Users, members, employees, customers,
providers, and participants can be value
creators - sharing ownership and
governance along the way.

36. Examples
■ Uber doesn’t own cars, employs zero drivers and is worth a $100 billion
■ Airbnb has a valuation of $25 billion, without owning a single piece of
real estate
■ Facebook is the biggest media company in the world, yet doesn’t pay users
for creating content

37. What is a platform cooperative?
Typical company
■ Profit is the goal
■ The effort of employees,
suppliers, and markup paid
by customers is extracted
■ Governance is run by a
board of directors
■ Company needs to be sold or
to grow exponentially
Platform cooperative
■ Surplus is the goal
■ Employees, suppliers, and
customers are valued
inherently, by the model
■ Governance is shared with
contributors, to varying
degrees
■ Company cannot be sold and
needs to be sustainable

39. Build community into the very fabric of your
business…#valuesharing

42. PlatformCoop.net

43. Equity
crowdinvesting
Now early investment in a
company, can come from the
users of that company

47. Other examples
Signs that point to a
future of shared value

48. “Our personal data is not unlike labor — you don’t lose by giving it
away, but if you don’t get anything back you’re not receiving what
you deserve. Information, he points out, is inherently valuable. When
billions of people hand data over to just a few companies, the effect
is a giant wealth transfer from the many to the few.”
Jaron Lanier, author of “Who Owns the Future”
Platform Cooperatives
What if Facebook shared value with users?

49. Reddit looked at shared value…

52. Principles of
VALUE SHARING
Shared Ownership > Access
Unity > Extreme Wealth
Surplus > Profit
Replicability > Scalability
Local > Global
Community > Individualism
#VALUESHARING

53. Thank you & please get in touch!
chelsea@rustrum.com
@chelsearustrum
To learn more, also join ‘Rise of
Digital Cooperative’ on Facebook
#CONNECTEDCOMMERCE #VALUESHARING