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Developing a practical
HTML5 magazine workflow
Michael Kowalski, Contentment
@micycle
• Padify is a cloud-hosted platform that provides
scalable HTML5 production for digital magazines
and content based apps.
• It lets you design just once for all devices and
orientations.
Good news, everybody!
✓ HTML5
✓ Responsive layouts
✓ Fluid grids
✓ Breakpoints
✓ Media queries
✓ Responsive images
We have the technology!
Cross-platform Responsive
layout
Accessible
Semantic Low file size
InteractiveNon-proprietary
iOS
Android
Web
Low lock-in Future proof-ish
Smartphones
Tablets
Laptops
TV
Open web platform
Desktop
Hybrid app
Hybrid app
Newsstand
Cross platform delivery
is not the problem
Cross platform workflow
is the problem
Where did that HTML5 come from?
✓ Fast
✓ Usable
✓ Scalable
✓ Cost effective
✓ High quality outcome
Requirements for a practical
cross platform workflow
✓ Works with existing staff
✓ Works with existing content
✓ Works with existing systems
Plays nicely with your stuff
Remixing not creating
Not so much a CMS. More of a CRS.
The human angle
Responsive design is a paradigm shift
headfuckResponsive design is a
Sweeten the deal with cool stuff
and a humane user interface
A humane interface
treats the user with respect,
and allows for human error
Don’t make a human do what
a robot could do
Autosave everything.
1. Never lose the user’s work
Avoid rekeying. Copy and paste is not a
humane import mechanism!
2. Don’t make the user redo their work
Undo anything. Keep a version history.
3. Let the user change their mind
7 humane design guidelines
Avoid modal dialogs.
4. Don’t interrupt the user
Avoid order dependence.
5. Let the user work in their own way
Persist user interface state.
6. Let the user go to lunch
7 humane design guidelines
The UI should not just be a view on the
data model.
7. Focus on user goals
7 humane design guidelines
The basic magazine data model
Magazine
Edition
Page
All issues
Issue 10
Issue 9
Issue 8
A naive UI implementation
All magazines
Magazine A
Magazine B
Issue 10
Page 1
Page 2
Page 3
Page 2Start here
A better implementation
All issues
Issue 10
Issue 9
Issue 8
Start here
Next page
with added “nextiness”
Magazine A
Magazine B
Switch magazines
Issue 10
Page 1
Page 2
Page 3
Last viewed page
Dropbox sync for import
Humane!
or drag and drop upload
or Indesign plugin
Editorial users can build in great interactive
behaviour without technical skills; do things
that were never possible in print.
Cool stuff
Video Hotspots Animation Layers
• No developer input required as part of regular
production cycle.
• Avoid overly technical UI for editorial staff.
• Focus on workflow and goals, not the data
model.
• No developer input required as part of
regular production cycle.
Separate out developer concerns
from editorial concerns
Tap
for more
info
Layers
Hotspots
Multilevel undo
Animation
Custom fonts
Pasteboard
WYSIWYG editing
Instant preview
Responsive grid layout
Rule the
pitch
Tap
for
more
info
Responsive templating
Tablet users expect a better experience
than cookie-cutter design or PDFs
Don’t expect a robot to do a human’s work
Algorithmic design is rubbish
...but cheap and fast
What we talk about
when we talk about templating
Developer
Template first, squirt
content through it later.
Separate content from
presentation.
A starting point. Apply
the template and then
mess with it. Design
around the content.
Designer
×
How templating usually works
Data Template Page
But magazine content is mostly unstructured
Data Template Page
×
Sometimes, a piece of text is just a piece of text
Construct a pseudo object on the fly
“Data” Template PageContent
Map elements using selectors
The curse of template proliferation
We want rich, varied layouts.✓
✗ But too many templates becomes
unwieldy and hard to manage.
Turn a big problem into a series of smaller problems
Micro-templating
• Break content into chunks (depending on the
particular content)
• Provide microtemplates for chunks
• Build responsive microtemplates that behave well
under stress (at different breakpoints, etc)
• Mix and match microtemplates to create varied
layouts that work with the actual content to hand
1
2
3
1
2
3
Developers, developers
You don’t have to write code
But you can
Where are the integration points?
• Import scripts
• InDesign plugin
• Templates & widgets
• Custom stylesheets
• API
• Hybrid app
• Coming: webhooks and export rules
What developer skills are needed?
• HTML
• CSS
• JSON
• Javascript
= the “open web platform”
What is the developer UI like?
• Trick question!
Never write UI for developers!
• The only good developer UI is text files in
folders, giving them the freedom to use
whatever tools and source control they
prefer.
Editorial system
.json
Dropbox
github
Whatever
code editor
and source
control tools
you like
Developer
Designer
Code & config
Very simple integration
Padify
Newsstand
Dropbox
InDesign
Reader
app
API
Not quite so simple
integration
Padify
Stonewash
Drupal
CMS
Newsstand
HTML5
Pugpig
Drupal
templates
InDesign
Dropbox
Rekey
Templated High design
Simple text articles
Regular features
Complex, media-rich
Special features
COPE = Create Once, Publish Everywhere
Remix Once
^
Validation & discovery
Padify Draft
HTML5
Manual
post
production
Finished
HTML
Requirements
Customers
Early days
Padify
Requirements
Customers
Validation & discovery
Up and running
• Remix existing resources into HTML5
• Usability, interactivity and design templates
to sweeten the transition to responsive design
• Microtemplates for scalable layout variation
• Open web platform for cheap and developer
friendly customisation and integration
• Start before you’re ready
Summary
Thanks!
Michael Kowalski
@micycle
michael@getcontentment.com

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Developing a practical HTML5 magazine workflow

Hinweis der Redaktion

  1. we understand the techniques: breakpoints, scrolling over pagination, responsive images etc
  2. Many devices => responsive design => HTML5
  3. It would be nice to think that we can just automate this problem away. Can’t we just create some kind of magic unicorn conversion process that automatically converts print design into responsive design? Unfortunately not. You wouldn’t outsource your print design to a robot
  4. It would be nice to think that we can just automate this problem away. Can’t we just create some kind of magic unicorn conversion process that automatically converts print design into responsive design? Unfortunately not. You wouldn’t outsource your print design to a robot
  5. A brief comment on templating. There’s a lot of confusion about this because developers and designers use the word “templating” in quite different ways. If we’re working with rich content, then we can better results with the second kind.
  6. It would be nice to think that we can just automate this problem away. Can’t we just create some kind of magic unicorn conversion process that automatically converts print design into responsive design? Unfortunately not. You wouldn’t outsource your print design to a robot
  7. well, we can do what we do with any large problem - break it down into smaller chunks
  8. Here’s a really simple example