Ambassador You for Chamber Minority Business Council
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Ambassador You for Chamber Minority Business Council
- 1. Ambassador YOU: Five Ways to Use Social Media to Build Business Relationships
- 2. The State of Social Media Q4 2012 • Social networks and blogs continue to dominate American’s time online, now accounting for nearly a quarter of total time spent on the internet. • 274.2 million Americans have internet access. • Pinterest is the emerging social network with 4.5 million unique visitors in October, 2011. • Americans spend more time on Facebook than they do on any other U. S. website. • Close to 40% of social media users access social media content from a mobile phone. http://blog.nielsen.com/nielsenwire/social/
- 3. 5 Ways to Use Social Media 1. Listen 2. Connect 3. Engage 4. Publish 5. Measure
- 4. 5 Ways to Use Social Media 1. Listen 2. Connect 3. Engage 4. Publish 5. Measure
- 5. Why Integrate Social Media? • Study Shows Small Businesses That Blog Get 55% More Website Visitors Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows- Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ
- 6. The Tools and How They’re Used Connect Listen Engage Publish
- 7. Home Base
- 8. Listen -- Tools The quickest way to monitor content on the social Web is to use a feed reader.
- 9. Connect and Expand Your Network • Find people like you, or those who share community interests and expand your network • Read lots of content, follow the communities’ blogs • Learn who makes up your network; who are fans and followers? • Enter contacts regularly into your social networks.
- 13. Engage 1. Reward fans 2. Be helpful 3. Connect your network 4. Endorse others 5. Produce frequent, quality content 6. Create meaningful, long-lasting relationships
- 14. Engage: Facebook • Use 3rd Party app for ALL promotions. • Use timeline feature to tell the history of your organization. • Post as the page; comment as individuals. • Schedule responsiveness and engagement with brand representatives. • Admins: “Like” partner business pages, donor pages, community pages; tag in posts.
- 16. Twitter: an estimated 225 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. Wow.
- 18. Publish Small Businesses That Blog Get 55% More Website Visitors – Tell the story behind the story – Capture search engine results – Share your information in a compelling way – Produce content to share across networks – Create brand loyalty
- 19. Measurement
- 21. Results • In a year that commercial air traffic was down significantly, Charlottesville-Albemarle Airport saw traffic increases of 10% from the regional airport, due to relationship development and engagement.
- 22. Results • Brand positioning for HemoShear enabled the company to create a solid, consistent presence online and in person.
- 23. Results • Scarpa’s social media engagement resulted in a 20% increase in sales in 2011.
- 24. Results • Brand positioning coupled with social media strategy increased traffic to Dental Health Partners’ website from a few hundred to 4,609 visits, 500 of them from mobile phones.
- 26. Questions? Thank You! mjaggers@jaggerscommunications.com www.jaggerscommunications.com