Knowledge Creation and Social Collaboration (J.Boye 2013)

KNOWLEDGE CREATION AND SOCIAL COLLABORATION
IN THE DIGITAL WORKPLACE
Marc Jadoul (

@mjadoul)

Marketing Director, Engage Advocate & member of the Alcatel-Lucent Digital Workplace Board
- Aarhus , 6 November 2013

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

The only irreplaceable capital an organization
possesses is the knowledge and ability of its people.
The productivity of that capital depends on
how effectively people share their competence
with those who can use it.
Andrew Carnegie, 1919

Photo: Bell Telephone Mfg. Co. (1957)
2

ABOUT ALCATEL-LUCENT

2012
revenues

500K+

MIT
Top 50

€14.4B

CUSTOMERS

“World's Most
Innovative
Companies”

(ENTERPRISE)

1M+
NETWORKS

7
Nobel
prizes

Collaboration
with

~70,000
employees

250+
universities

2012
R&D/Sales

16.1%

DJSI Technology
Supersector leader

400G IP

DSL vectoring

Carrier cloud

lightRadio™

Motive Customer
Experience

400G photonic

(*) 1Q2013 figures
3

XRS Core router

VDSL2
vectoring

MULTI-NATIONAL COLLABORATION IS A MUST

RUSSIA
ROMANIA
POLAND
SLOVAKIA

IRELAND
UK
BELGIUM
FRANCE
GERMANY
TURKEY
NETHERLANDS
ITALY
ISRAEL
SPAIN

CANADA
USA

SOUTH KOREA
CHINA
INDIA

TAIWAN
SINGAPORE

Presence in

100+
countries

BRAZIL
AUSTRALIA
Executive Briefing Centers
Research Centers
IP Transformation Centers
Product and Solution Development Centers
Bell Labs

4

WHAT EMPLOYEES WERE ASKING FOR (2009)
COMPANY-WIDE

1

White &
Yellow Pages






A Single
Workplace

ME

Who I am
Where I am
What I know
Who I know
The communities I
belong to

COPs

2

to manage :
 My profile (myself)
 My network
 My communities
 All functionalities

COIs

I belong to communities  I get visibility

3

4

 People / Experts/ Groups
 Content : Documents,
Links, webcast, …
 Projects, experience,
success stories
 …






Find & Publish

7

Keep
Informed

5

Subscribe to alerts
Get news
Consult statistics
…

Get In Touch
& Communicate





Comment / rate …
Ask questions / Talk (IM)
See each other
…

In a User-friendly Environment

Source: Alcatel-Lucent “Reconnect people” taskforce, 2009
5

6





Share & Build
Post/share ideas
Organize/animate events
Create/join Workplace
…

connect

contribute

collaborate

6

BASED UPON

SBS
Company Facebook

Connect, collaborate, contribute
Relevant for YOU
Also non workrelated content

NOT yet
another IT tool
NOT a document
storage system

Changing the
way we work

Content
driven

You can reach more people
You can find stuff faster
7

User
owned

April 6th, 2010: BETA LAUNCH

100

1

members

group

April 29th, 2010: SOFT LAUNCH

3,000

200

groups

800

groups

3,000+

groups

4,000+

groups

members

June 21th, 2010: OFFICIAL LAUNCH

12,000

members

April, 2011: AFTER 1 YEAR

52,000

members

April, 2013: AFTER 3 YEARS

74,000

members
8


BEATING THE 99-9-1 RULE (DAILY USAGE)

252 NEW CONTENT
120 LIKES
221 RESPONSES
4,497 SEARCHES

16,746 VIEWS
46,143 NOTIFICATIONS

(2012 average)

(daily averages, April 2013)
9

WHAT USERS ARE TELLING US

71%

55%

60%

EASIER

EASIER

EASIER

CONNECT | Easier to be more aware of other areas
COLLABORATE | Easier to find information and expertise

CONTRIBUTE | Easier to reach, ask, share, advertise …
(April 2011)

10

SOME LESSONS LEARNED…


SOCIAL TECHNOLOGIES UNLEASH NEW MODELS FOR
IN-COMPANY COMMUNICATION AND COLLABORATION

f(2N)
f(N)
SHAREPOINT & WIKIS, GROUP AUTHORING,
AUDIO & VIDEO CONF, ETC.
TRADITIONAL INTERNET
& INTRANETS, EMAIL
LISTS, PODCASTS,
WEBINARS, ETC.

f(N2)

SOCIAL NETWORKING,
TAGGING & RATING,
(MICRO) BLOGGING, ETC.

12

BREAK DOWN ORGANIZATIONAL SILOS

Photo: aadezyn.com
13

CREATE A WIN-WIN MODEL FOR ALL STAKEHOLDERS

14

EARN THE BUY-IN OF MIDDLE MANAGEMENT

(GARETH KEENAN in the UK)

Photo: woahh.com
15

EXECUTIVE SPONSORSHIP IS KEY

… and I am going to marry
the finest woman I ever met ...

Tell the new Mrs. [name] we congratulate
her with the upcoming marriage! – Ben

16

NURTURE EARLY ADOPTERS AND ADVOCATES

P
SE
U
HARE
S
ELP
H

ROMOTE

Picture: Joseph Tey on www.greenchameleon.com

MIX FORMAL AND INFORMAL COMMUNITIES
FORMAL

INFORMAL

(COPs)

(COIs)

18

BLOGS

ENFORCE TAGGING AND PROFILING

I know all about
IPv6 spoofing…

I love watching
pictures…

19

STIMULATE CREATION OF ‘OPEN’ GROUPS
PRIVATE/SECRET

MEMBERS ONLY

Please,
join my
list…

OPEN

Join our
community!

Can I join
your group?

Increased collaboration, transparency and trust
20

ADOPT A LIGHT GOVERNANCE MODEL

Source: onefte.com
21

MEASURE REAL VALUE
We saved 450 minutes/week in
project status conference calls.

I have been working 11 years
with this company and because
of Engage, I feel more connected
with my colleagues now.

Got better answers to
questions in 30
minutes vs. hours.

I was able to contribute to new
and different parts of business.

Photography CoI led to a cost-saving idea: reuse employees’ images in
marcom materials instead of paying for professional stock photos.
Strong’Her, an informal community of male and female employees is
unofficially shaping the company’s thinking on gender dynamics.
22

MAKE IT AND HR WORK TOGETHER
82%

77%
70%

67%

Cultural
Gurus
Dinosaurs

11%

16%

13%

3%
% who say there is
a connection between
IT tools, services
and policies and
company culture

% who say there is
a connection between
IT tools, services and
policies and employee
recruitment or retention

% who say HR has
more influence
with regards to
technology decisions
than 3 years ago

Source: Alcatel-Lucent, 2012
23

% who say there is
a great amount of
communication
between business
leaders and IT

SEVEN HABITS OF HIGHLY SUCCESSFUL COMPANIES

1.

They put high end mobile technology in the hands of their employees.

2.

They leverage the employees' personal technology.

3.

They use IT to equip workers with useful tools and drive a healthy culture.

4.

They seek out leaders with poise, not drones who follow direction.

5.

HR and IT communicate to improve culture and recruitment/retention.

6.

They understand that employees need to take breaks.

7.

They are culture forward — success or failures are rooted in culture.

Source: Alcatel-Lucent, 2012
24

www.transforming-business.net
25

A COMPONENT OF THE DIGITAL WORKPLACE
“SOCIAL” (COMMUNITIES)
• Discovering, learning , sharing and collaboration
• Real time, dynamic, unpredictable

THE
DIGITAL
WORKPLACE

“CONTENT” (COLLABORATION)
• Team and project collaboration
• Creative, coordinated, goal-oriented
SHAREPOINT & WIKIS

“MANAGED” (INTRANET)
• Official communication & managed information
• Authoritative, stable, reference

INTRANET PORTAL & PAGES
Based upon: Jane McConnell, www.netjmc.com
26

A JOURNEY, NOT A DESTINATION

…
Intranet
portals

2009

…
Blogs
Wikis
Sharepoint

+ Ask@Ben
+ Yammer

2010

2011

+ Comment & Rating (Intranet)
+ ALU TV (Youtube like)
+ Livebloging, Livechat
+ Social Sharepoint (pilot)
+ Café Wiki
+ Engage (Jive 4)
+ Café Engage
+ Home 2.0

Photo: blisterdirect.com
27

2012

2013

+ Engage II (Jive 5)
+ “No email days”
+ Engage III (Jive 6)

WANT TO KNOW MORE?

(presentation)

(white paper)

http://www.slideshare.net/mjadoul
28

marc.jadoul@alcatel-lucent.com
www.linkedin.com/in/mjadoul
@mjadoul

Knowledge Creation and Social Collaboration (J.Boye 2013)

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