Proactive Crisis Management Through Internal Crowdsourcing

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Internal crowdsourcing is a relatively new way to use the eyes and ears of your employees to avert a crisis or reduce the impact of a crisis. (It does NOT involve social media.) Learn what it is and some strategies for using it in your organization.

Business

Proactive Crisis
Management Through
Internal Crowdsourcing

Recognize a potential
crisis in the early stages
and it can more easily be
prevented from escalating.

If a crisis does ensue, early
detection enables more
effective mitigation.

We would love to
have the ability to
spot every potential
crisis situation...

…but it’s just not
possible from the
comfort of
headquarters.

To have an effective and
workable crisis management
plan, gather the most
current information possible
at ground-zero.

How can your company
better detect a brewing crisis
in the early stages?

How can it facilitate the
efforts of the crisis
management team to cope
with ongoing crises?

How do you get an
accurate, up-to-the-
minute view of a
situation?

Internal crowdsourcing
uses the eyes and ears
of your staff to gather
critical information in
real-time.

People on the scene can
provide valuable
intelligence about a
smoldering issue and
report new issues that
would otherwise be missed.

* This is not your
typical crowdsourcing.
It does not involve
social media.

Internal crowdsourcing
involves a tightly
controlled internal
group of people
involved in private
communications.

What types of “on-the-
ground” information can
internal crowdsourcing
monitor?

• Real-time eyewitness intelligence
• Crisis response field reports
• Suspicious activity
• Safety risks and hazardous
situations
• After-action assessments
• And more…

Situational
awareness and
safety are improved.
Reaction time is
decreased.

You don’t want to just hand
someone a laptop and tell
them to crowdsource some
information.
You need to go in with a
plan.

1. Determine your goals
and share them clearly
with everyone who will be
involved with internal
crowdsourcing.

2. Decide how you will
aggregate and utilize the
information.

3. Consider how that
information can best be
used to direct your crisis
management strategy.

A new crisis
communication
application that
makes internal
crowdsourcing
possible.

True 2-way communication
using:
• Detailed messages
• Forms
• Checklists
• Photos
• Location-based services

Push a request for
information to specific
groups of people, then
receive detailed
responses.

Crowdsourcing is just one of the many
ways EarShot can be used:
• Security status checks
• Communications with field
personnel
• Reporting damage and safety issues
• Severe weather reports
• Remote surveys
• And more…

Contact MissionMode to learn
more.
www.missionmode.com/earshot
info@missionmode.com

Smarter Emergency Notification
and Incident Management

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I have 3 posts from class I need someone to read them and ague which is to (RESPOND) With 120 words and 2 references each . I have attached an assignment to help you respond. read it and read each post to ague well. Post 1 Jennifer: While a crisis can certainly occur at any time of day or night do you think it is more dangerous or damaging during normal working hours versus after the normal working hour? Post 2 A crisis this can happen anytime of the day whether it's after working hours or normal business hours. But also when an emergency occurs, they need to communicate is immediate. Because if the business operations are disrupted, the customers they will want to know what the impacted will be. Also they will also need to notify the local government officials because they will want to know what is going on with their community. Also the families and also the employees they would also like some information on what is going on. Even the neighbor that live beside the facility they also need to know some information and the reason why is because if they are threatened by the incident. I really don't think that you would want to blow the issue out of proportion or don't let anyone else. Also if the media happens to contact you before you have had a chance to asses the situation and decide on a response, just let them know when you expect to have the information also honor your own deadline. The employee a key stakeholder group with which to communicate Corporate crisis this can cause immense pressure and also uncertainty for any affected company and also it's employees. So in order to prevent the rumors, false information and also unfounded allegations all external as well as internal stakeholders they have to be communicated with. If you don't prepare, you can and will incur more damages. Also when looking at existing crisis management related plans while conducting a vulnerability audit (the first step in crisis preparedness), also this is what I found is the failure to address the many communication issued related to crisis disaster response. Post 3 Crisis can occur at any time of day. Before a crisis, successful communication will depend on the preparations made long before the crisis occurs. A crisis is a series of unforeseen events that launch a group, team or an organization into a downward organizational spiral, a crisis situation incorporates a surprise, a threat to high priority goals, and a restricted amount of time available for response. Crisis is not limited to any size or type, it doesn’t confine itself to any particular policy area, it jumps from one field to another uncovering issues and combining them into unforeseen mega-threats, and it is an embedded vulnerability that emerges, fades, mutates and strikes again. There is no warning when it happens. (Bland, 2013). Currently, crisis communication is more of a discipline in public relations and corporate communications (Frandsen & Johansen, 2011.

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RSA Conference Exhibitor List 2024 - Exhibitors Data

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Proactive Crisis Management Through Internal Crowdsourcing

1. Proactive Crisis Management Through Internal Crowdsourcing

4. Recognize a potential crisis in the early stages and it can more easily be prevented from escalating.

5. If a crisis does ensue, early detection enables more effective mitigation.

6. Spot the Unpredictable

7. We would love to have the ability to spot every potential crisis situation...

8. …but it’s just not possible from the comfort of headquarters.

9. To have an effective and workable crisis management plan, gather the most current information possible at ground-zero.

10. How can your company better detect a brewing crisis in the early stages?

11. How can it facilitate the efforts of the crisis management team to cope with ongoing crises?

12. How do you get an accurate, up-to-the- minute view of a situation?

13. The Power of Internal Crowdsourcing

14. Internal crowdsourcing uses the eyes and ears of your staff to gather critical information in real-time.

15. People on the scene can provide valuable intelligence about a smoldering issue and report new issues that would otherwise be missed.

16. * This is not your typical crowdsourcing. It does not involve social media.

17. Internal crowdsourcing involves a tightly controlled internal group of people involved in private communications.

18. What types of “on-the- ground” information can internal crowdsourcing monitor?

19. • Real-time eyewitness intelligence • Crisis response field reports • Suspicious activity • Safety risks and hazardous situations • After-action assessments • And more…

20. Situational awareness and safety are improved. Reaction time is decreased.

21. Have a Direction

22. You don’t want to just hand someone a laptop and tell them to crowdsource some information. You need to go in with a plan.

23. 1. Determine your goals and share them clearly with everyone who will be involved with internal crowdsourcing.

24. 2. Decide how you will aggregate and utilize the information.

25. 3. Consider how that information can best be used to direct your crisis management strategy.

26. A New Type of Crowdsourcing Tool

27. A new crisis communication application that makes internal crowdsourcing possible.

28. True 2-way communication using: • Detailed messages • Forms • Checklists • Photos • Location-based services

29. Push a request for information to specific groups of people, then receive detailed responses.

30. Crowdsourcing is just one of the many ways EarShot can be used: • Security status checks • Communications with field personnel • Reporting damage and safety issues • Severe weather reports • Remote surveys • And more…

31. Contact MissionMode to learn more. www.missionmode.com/earshot info@missionmode.com Smarter Emergency Notification and Incident Management

32. Proactive Crisis Management Through Internal Crowdsourcing Text © Copyright 2013, MissionMode Solutions. Images are copyrighted by their respective creators through BigStock. MissionMode, the MissionMode logo, and EarShot are trademarks of MissionMode Solutions, Inc.

Proactive Crisis Management Through Internal Crowdsourcing

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