This document discusses a tool created by Deutsche Welle to help young people choose careers by using open data and job statistics. The tool calculates lifetime income potential for different professions based on factors like training time, typical pay, job availability, and industry stability. It was prototyped in two days using extensive open data and national job statistics. The aim is to provide relevant career guidance to young users and help them make informed choices about their education and professional paths. An example output shows the potential differences in lifetime income that the same job could provide depending on whether one is self-employed or employed. The tool is now live online for users to explore career options and discuss results with others.

1. Global Editors Network News SummitParis • June 19.-21.2013
Team: Deutsche WelleXiegong Fischer, EditorCosmin Cabulea, Development/Visualization
Mirko Lorenz, Editor/Information Architect
HACK THE NEWSROOM//USER ENGAGEMENT
A What-if Tool for Young
People to Plan their
Careers Using Data

2. BECAUSE:
HOMEPAGE RE-DESIGN IS NOT ENOUGH

3. WHY?
WHAT? HOW?
This is how we worked....

4. RIGHT NOW:
EACH DAY MILLIONS OF USERS ARE
TRICKED OUT OF THEIR DATA
(TO AVOID TERRORISM & TO SELL MORE SHOES.)
JOURNALISM SHOULD GIVE DATA, NOT TAKE IT.

5. TOPIC: USER ENGAGEMENT
WHY SHOULD ANY USER GO TO OUR HOMEPAGE?

6. (SECRET TRICK)
MAKE A SMALL USER GROUP
REALLY HAPPY,
NOT A BIG AUDIENCE
JUST A LITTLE BIT HAPPY

7. HELP (YOUNG) PEOPLE
TO CHOOSE A PROFESSION

8. WHICH JOB WOULD MAKE ME
RICH AND HAPPY?

9. YOUNG PEOPLE STRUGGLE
CHOOSING THE RIGHT JOB
FACT: 25% OF ALL GERMAN GRADUATES FLOCK TO JUST 4 (!) POPULAR PROFESSIONS*
What my
parents
want
What I
want
* SOURCE: DESTATIS

10. THE HOW: WHAT QUALITIES ARE NEEDED?
BE DATA-DRIVEN
BE RELEVANT
BE FIERCELY ON THE USERS SIDE

11. TECHNOLOGY:
EXTENSIVE OPEN DATA PLUS
NATIONAL JOB STATISTICS
ALGORITHM:
CALCULATING LIFETIME INCOME,
WITH ALL FACTORS

12. WHAT SHOULD BE PART OF THE EQUATION?
- YEARS TRAINING
- MONEY
- JOB AVAILABILITY
- TYPICAL RISKS OF JOB („BURN-OUT“)
- STABILITY OF SPECIFIC INDUSTRY
- SATISFACTION

13. PROTOTYPE AFTER TWO DAYS...

14. EDUCATION EQUATION

15. slef-employed doctor
employed doctor
incomeThe chart
shows how
the same job
might generate
very different pay.
(Rough Beta!)
Lifetime income - same job, but different outcome

16. EDUCATION EQUATION

17. Users can
share their results
on Facebook, for
discussion with others.

18. THIS IS LIVE NOW:
HTTP://BITLY.COM

19. THANK YOU, @GEN13!
XIEGONG, COSMIN, MIRKO