Presentation from the International Journalism Festival 2015 in Perugia. This panel was part of the 2015 School of Data, organized by the Open Knowledge Foundation and the European Journalism Center. These slides were used as an introduction to a panel discussing the various ways on how to use data: - for reporting - to understand audiences and their needs - to (potentially) create new services to fund journalism

1. A P O T O F G O L D AT
T H E E N D O F T H E
R A I N B O W ?
S C H O O L O F D A TA 2 0 1 5 • I N T E R N A T I O N A L J O U R N A L I S M F E S T I VA L • P E R U G I A
C A N D ATA M A K E M O N E Y F O R N E W S R O O M S ?

3. Disclaimer:
Putting a price tag on every
act of journalism would quickly
kill everything that makes
journalism important.

4. 3 Areas
Investments
Services
Editorial

5. 1 . I N V E S T M E N T S :
T H I N K L I K E A
S TA RT- U P

7. "deliver world-class journalism from
a position of financial strength“
- Andrew Miller,
Guardian Media Group CEO

8. 2 . G E N E R AT E D I G I TA L
R E V E N U E B Y
U N D E R S TA N D I N G
U S A G E D ATA

9. http://www.economist.com/blogs/graphicdetail/2012/11/daily-chart-21

10. One of the biggest lessons apropos of
the Tribune is the coming of a data-
driven or data-informed culture.

11. 3 . E D I T O R I A L :
W H AT D O R E A D E R S /
U S E R S R E A L LY WA N T ?

12. For people who quickly want to know what to get.

15. Q U E L L E : V I S U A L LY - H T T P S : / / W W W. Y O U T U B E . C O M / WAT C H ? V = A I V K F N E R B P Q

16. Q U E L L E : V I S U A L LY - H T T P S : / / W W W. Y O U T U B E . C O M / WAT C H ? V = A I V K F N E R B P Q

17. What works,
what doesn’t?

19. The greater efficiency of big
online players has led to their
total domination of the online ad
marketplace.
The five largest Web firms
earn 64 percent of all online
ad spending.
The top 50 get 90 percent.

20. The ability to take data,
make sense of it - that’s
going to be a hugely
valuable skill
- Hal Varian

21. F I N A L LY…
• Companies calculate, people guess
• Who is fiercely on the side of the user?
• From attention to trust