Two-thirds of crowdfunding campaigns fail. Yet Charidy’s nonprofit clients have a 99% success rate of hitting their fundraising goals and have collectively raised over $500,000,000 from hundreds of thousands of donors. How does that work? And is your organization up to the challenge? Jess Quarello and Miriam Brosseau of Charidy offer a sneak peek into Charidy's process and what makes organizations so successful with this unique, disruptive model of fundraising. https://www.charidy.com/

1. Perfect Storm
Fundraising
Presented by Jess Quarello and Miriam Brosseau
10.4.18

2. Hi there!

3. Agenda
● What is perfect storm fundraising?
● Case stories
● Why campaigns fail
● About Charidy
● Questions and next steps

4. Two-thirds of crowdfunding campaigns
fail.
Our answer?
Don’t crowdfund.
Create a perfect storm.

5. Charidy’s unique model
of high-urgency,
high-impact, high-energy
campaigns that brings
together the whole
community around a
cause.
What is “perfect storm fundraising”?
(Or: not your average crowdfunding campaign.)
● Energize every level of donor -
matchers to small gifts
● Taps every communication
channel with a sharp story
● Tap social networks with
ambassadors
● Increase urgency with a limited
time frame

6. A SUCCESS
RATE OF
99.9%
55
International
GIVING DAYS
$490.8
MILLION
RAISED
2,536+
Completed
Campaigns
45%
Increase in
Donations
Inspired 35%
First Time
Donors

7. Self-assess! On a scale of 1-5, how would you rate
your organization on:
1. The focus of your brand identity & narrative
2. Ability to orchestrate effective marketing
3. Strength of leadership
4. Value of your social equity
(Of course, all of these are intertwined and work best together.)
Organizations that succeed with Charidy typically demonstrate at
least 2 of these 4 before the start of the campaign.

8. Case Study #1:
Brand Identity
Access Inc.

10. ● Access INC. : Organization with a focused brand identity &
narrative for the social impact space
Access INC.
Case Study

11. Case Study #2:
Effective Marketing
Lamplighters

14. ● Lamplighters: Orchestrated effective marketing

15. Case Study #3:
Strong Leadership
Girls Health Ed

17. ● Girls Health: Strong leadership within the organization

18. Case Study #4:
Valuable Social
Equity
Exodus Cry

20. ● Exodus Cry: Organization has valuable social equity

21. Why do campaigns fail?
● Org. does not follow the guidance of their Campaign Manager
● Leadership Issues
● Lack of Commitment
A campaign is a partnership.
In it together, trusting the process, we can all succeed.

22. STEP SUCCESS PROGRAM - up to 15%
The Charidy Experience
Get to Know You
Our team will gain an understanding of your key
fundraising and community engagement
objectives and the respective roles of the staff
working within your organization’s’
advancement and marketing department.
Goal Setting
Analysis
We will send you a detailed online questionnaire
known as the Charidy Vetting Checklist.
Project Plans
and Resources
Following our strategy sessions, our team will
craft a project plan with a timeline of key tasks
and activities. This is a step by step guide to help
you prepare for and execute your Giving Day.
The project plan will be supported with a variety
of resources and templates

23. Project Management
Through a mix of face to face and web based
sessions, we will ensure your team is on track at
every step of the way.
Major Gift Coaching
Our experienced consultants will coach your
team on how to approach Major Donors with the
Charidy Matching ask, exciting them to
maximise the impact of their donations.
The Charidy Experience
Event Day
Logistics Workshop
We have found the most successful campaigns
are backed by a grassroots movement to
generate excitement and buzz within your
community on the day of your campaign. Often
this is best achieved by way of a volunteer
phone-a-thon.

24. Questions?

25. What will your success story be?

26. Save the Date!
Nov. 8th
A Campaign is a
Story: Messaging
that Moves
Supporters to Act

27. Thank you!