A short introduction on the value of twitter, how to use it effectively, and how I think it will change the world. Presented to the NUS Entrepreneurs Association in Silicon Valley.

1. How Twitter
changed my life
@minxuan

3. My Twitter Hype Cycle

4. 5 Stages of Twitter Acceptance
1. Denial
“I think twi/er sounds stupid. Why would anyone care what
other people are doing right now?”
2. Presence
“Ok, I don’t really get why people love it, but I guess I should
at least create an account”
3. Dumping
“I’m on Twi/er and use it for pasEng links to my blog posts and
poinEng people to my press releases”
4. Conversing
“I don’t always post useful stuff, but I do use Twi/er to have
authenEc 1x1 conversaEons”
5. Microblogging
“I’m using Twi/er to publish useful informaEon that people read
and converse 1x1 authenEcally”

5. Getting Started

6. What do people tweet about?

7. What are you doing?

8. What has your a/enEon?
In 140 characters.

9. h/p://
What has your a/enEon?

10. Tweet to your Public Timeline
Or SMS 40404

11. Reply using @

12. Private Message using d

13. ReTweet using RT

14. Who should I follow?

15. How I use
Twitter

16. Enhance my social circle

17. Expand my social network

18. Learn from the Influencers
What do they read?
What are they talking about?

19. Staying On Top of the News

20. The Best of the Web

21. For Work: Know our Users

22. Personal Development
Remember be/er, Think be/er, Write be/er

23. Some Tricks

24. How to cut through the noise?

25. Don’t use Twitter.com

26. For every pain you face,
There is a twitter app!
Otherwise, create it!

27. Find your own Voice

28. Some
Fascinating
Stories

29. US Airways Plane Crash

30. Mumbai Terrorist Attacks
960 tweets/min

31. Collective Behavior & Mobilization

32. Free

33. @chrisEnelu @huwgilbert posted our
response. My best friend commi/ed
suicide ‐ this is a topic very close to my
heart. My deepest apologies.
@chrisEnelu Huw from Pepsi here.
We agree this creaEve is totally
inappropriate; we apologize and please
know it won’t run again. #pepsi

35. http://twitter.com/tweetlah
Facebook: Tweetlah
More informaEon @audreytan
Gathering Singaporean Twitters, Twitters-to-Be
from all around the world!

36. Twank You!
@minxuan

37. Credits & Notes
Slide 1. Backgrounds from
Slide 2. h/p://www.pink‐sheep.com/twi/er‐nonsense/what‐do‐you‐mean‐no‐internet
Slide 4. InfluenEal MarkeEng Blog – h/p://www.rohitbhargava.typepad.com
Slide 14. Other RecommendaEon Sites: By LocaEon – Twi/erLocal, Directories – Twello
Slide 16. Faster than text‐messaging (1 to many)
Stay connected to people you care about
See a new side of your friends
Slide 17. For more ways to visualize your twi/er network:
h/p://flowingdata.com/2008/03/12/17‐ways‐to‐visualize‐the‐twi/er‐universe/
Slide 21. If they’re unhappy – ask them why, If they’re confused – help them,
If they ask quesEons, answer them, If they’re happy – ask them to spread the word :D
Slide 24. @guykawasaki Download from h/p://www.tweetlater.com
Slide 25. Download from h/p://www.tweetdeck.com
Slide 26. An almost complete list of twi/er apps: h/p://twi/er.pbwiki.com/Apps
Slide 32. h/p://www.cnn.com/2008/TECH/04/25/twi/er.buck/index.html
Slide 33. h/p://adage.com/globalideanetwork/post?arEcle_id=133043
Slide 34. h/p://farm4.staEc.flickr.com/3217/2531094926_144140293b.jpg