Keynote presentation on the power of social media for IMAGINE 2011, AIFD.

1. The Power
of
Social Media
Milena Regos
Out&About Marketing
Twitter: @milenaregos
Twitter hashtag: #AIFD

10. #1: Trust

11. #2: Free Research

13. #3: Traffic

14. 1 in 13 people on Earth is
on Facebook
Source: http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/

15. Facebook reaches 3 out of
every 4 Internet users in the US
Source: Comscore, February 2011

16. Facebook reaches 3 out of
every 4 Internet users in the US
Source: Comscore, February 2011

17. 1 out of every 8
minutes online is spent
on
Source: Comscore, February 2011

18. 1 out of every 8
minutes online is spent
on
Source: Comscore, February 2011

19. 24 hrs of video/minute
Source: Comscore, February 2011

20. 300,000 new users every day
http://dannybrown.me/2010/07/03/cool-facts-about-social-media/

21. A new member joins every second
http://dannybrown.me/2010/07/03/cool-facts-about-social-media/

22. 53.5% of
Internet
users read
blogs
emarketer.com May 26, 2011

23. #4: Customer Service

24. Tony Hsieh Zappos.com
1.8 mil+ followers on Twitter

26. Chrysler Delivers

27. #5: Low
Cost to
entry but
not free

28. #6: New Business
Comes from:
• Facebook 67%
• Blogging 57%
• Twitter 42%
2011 Social Media Marketing Report

29. #7: It’s
the
Future

30. Source: Out&About Marketing Imagine Social Media Survey 2011; n:285 & 2011 Social Media Marketing Industry Report by Social
Media Examiner

31. 100%
93%
75%
50%
35%
25% 29%
22%
9% 6%
0%
Facebook Blogs Twitter Video Forums Geo-location
Source: Out&About Marketing Imagine Social Media Survey 2011; n:285 & 2011 Social Media Marketing Industry Report by Social
Media Examiner

32. 100%
93% 92%
84%
75%
68%
50% 56%
35%
25% 29%
22% 24%
17%
9% 6%
0%
Facebook Blogs Twitter Video Forums Geo-location
Source: Out&About Marketing Imagine Social Media Survey 2011; n:285 & 2011 Social Media Marketing Industry Report by Social
Media Examiner

33. What’s your biggest obstacle to entering in social
media marketing?
0.6
54%
0.45
0.3
22%
0.15
12%
8%
0
4%
ho
w
tim
e
i n it alu
e ove
ve v ab
k no
w
h ave elie the the
’t ’t ’t b e e f
on on n ’t s All o
D D Do D on
Source: Out&About Marketing Imagine Social Media Survey 2011; n:285

34. What’s your biggest obstacle to entering in social
media marketing?
0.6
54%
0.45
0.3
22%
0.15
12%
8%
0
4%
ho
w
tim
e
i n it alu
e ove
ve v ab
k no
w
h ave elie the the
’t ’t ’t b e e f
on on n ’t s All o
D D Do D on
Source: Out&About Marketing Imagine Social Media Survey 2011; n:285

35. 1
96%
0.75
Believe in it
0.5
0.25
4% Don’t believe in it
0
Source: Out&About Marketing Imagine Social Media Survey 2011; n:285

36. #1: Commit

37. #2:YOU are the Experts

38. #3: Content is King
Photo Credit: Emily Coco, Flickr

39. #4: Make it easy to share

41. #5: Remove obstacles

42. #6: Have Fun

43. #7: Be Yourself

44. Thank you!
Milena Regos
@milenaregos
milenaregos@gmail.com
775-771-6863
http://www.outandaboutmarketing.com
http://www.slideshare.net/milenaregos
Images photo credit: Creative Commons