The document discusses an online retailer's previous website issues and improvements made. The old website had a high customer abandonment rate and low sales. It was difficult to navigate, had an unappealing design, and lacked product information. The company worked with a partner to redesign the website with a better layout, payment system, product comparisons, shopping cart, prices, pictures, and specifications. The new website resulted in more browsing but significantly fewer abandoned purchases and more sales. The company forecasted gaining market share through an internet campaign, festivals, and commercials promoting the improved online experience.

1. by
Berend Braam
Milan Wolff

2.  Online Experience
 Problems
 Improvements
 The Old and the New Website
 The Total New Experience
 New Promotion
 Forecasted Market Share

3.  Website wasn´t functioning
 Too many customers didn´t buy anything
 New website  More sales
 Company worked with:

4. Sales
User browsing only:
Online sales for returning customers:
Online sales for one-off customers:
User abandoment during registration or purchase process:
49% 23%
17%
11%

5. Market share
13% 5%
Audio Wire
18% 37%
Bol.com
Amazon.com
Kijkshop.nl
27%
Others

6.  High abandonment rate
 Problems with checkout
 Not easy to navigate
 Cheap-looking design
 Too many brochure-style photos
 Not enough product information

7.  Lay-out
 Payment system
 Comparing products
 Shopping cart
 Prices
 Pictures
 Specifications

10. User browsing only:
Online sales for returning customers:
Online sales for one-off customers:
User abandoment during registration or purchase process:
8% 23%
31%
38%

11.  Internet Campaign
◦ Google advertisements
◦ Pop-ups
◦ Discount
 Festivals
 Commercials

13. Market share
13%
23%
12% Audio Wire
Bol.com
Amazon.com
20%
32% Kijkshop.nl
Others

14. Thank you for your attention