1. Did You Know?
• 69.4% of 996,000,000 use social media
• 50% of Facebook users are over 35
• Facebook’s 35-54 demo grew at 276%
• Miami is fastest growing metro, 88.5%
• Atlanta is slowest growing metro, 6.4%
• 70% of Facebook users are overseas
• Bottom line? Parents and job-seekers
• See how important story is?
4. What Is A Personal Brand?
Clothes
General Appearance
Smile
Voice
Experience
Facial Expressions
Charisma
Genuineness
Reactions
Aroma/Odor
Skin Tone
Facebook
LinkedIn
Reputation
Gossip
Story
Resume
Helpfulness
Spitefulness
Ego
Athletic Ability
Leadership
15. Who Is This Person?
• Clever?
• Bold?
• Visionary?
• Smart?
• Confident?
• Honest?
16. How Do You Know?
• What clues did you pick up on?
• Could you read between the lines?
• How quickly did you get a feeling
about this person?
• How strong was the feeling?
• What made it so strong?
• Why are feelings so memorable?
17. Finding Your Story
What to Do Why?
Get interviewed Find your strengths and
your voice
Write your Reason for
Being
Brings clarity and
purpose
Ask for testimonials For fame and insight
Speak (e.g. Icebreaker
at Toastmasters)
Clarity comes from
trying a new story on
18. Personal Branding: How to
Identify | Control | Amplify
Your Brand With a Single
Story
Control
22. You Can’t Really Control
What Others Say About You...
What Others Say About You...
Brittany Spears, Lindsay Lohan, Paris Hilton
23. ...But You Can Give Them
Great Material To Work With
Great Material To Work With
24. It’s All About Clues
• What Gets Said
• By Whom
• How It’s Said
• Actions + Reactions
• Decisions
• Moments
• Feelings Perceived
25. Controlling Your Story
What to Do Why?
Behave You’re always creating clues
Do things well Give others good things to talk
about
She your ‘why’ and your ‘how’ So that others know what kind
of hero you are
Manage your reputation
carefully
If you don’t, you’ll lose control
of it
Addict-o-matic
33. Amplifying Your Story
What to Do Why?
Use referrers Manage 10 people, get 100
good leads
Use your Reason for Being
daily
Improves consistency and
raises your volume
Automate www.ping.fm
Stick to 5 points Makes your brand easier to
understand
Experiment with social
media
LinkedIn or XING, Facebook,
Twitter, Ping.fm
34. Personal Branding: How to
Identify | Control | Amplify
Your Brand With a Single
Story
Identify Control AmplifyIdentify Control Amplify
35. Remember
• Your story and your
experience are
two sides of
the same coin
• Be authentic
39. Remember...
No matter how much you spend
or how hard you try, your brand
can never be any better
than what your
customers
experience!
40. Personal Branding: How to
Identify | Control | Amplify
Your Brand With a Single
Story
Identify Control Amplify
Hinweis der Redaktion
To: Mark Michelson <[email_address]>, Mark Michelson <[email_address]com>, Jerry Recht <jr[email_address]>
Subject: Personal Branding Outline
Mark and Jerry,
Here’s the info on this month’s presentation.
Title: Personal Branding: How to Identify, Control, and Amplify Your Brand—With a Single Story
Description: You’ve already got a brand. With so many ways for people to know you, the question really is “Are you managing it?”. Personal Branding has never been more important than right now and it’s up to you take accountability for it. Mike Wittenstein, AMF leader and The Authority on Customer Experience will show you how a single story, your story, can help. Don’t miss this engaging and interactive presentation on Tuesday, March 31, at <location> beginning at <time>.
Date: Tuesday, 3/31/09
Location: TBD
Length: 20-30 minutes plus Q&A
Attendance: 50 estimated
Please let me know what you think.
Best regards,
Mike Wittenstein, The Authority on Customer Experience
Speaker. Facilitator. Consultant.
Author of the upcoming book, “Go Away! How to Stop Company Processes from Dictating Your Customer’s Experience”
866.770.9830-v | 404.229.5809-m | www.mikewittenstein.com
Customer experience designs, keynotes, and workshops for your distinct business.
To: Mark Michelson <[email_address]>, Mark Michelson <[email_address]com>, Jerry Recht <jr[email_address]>
Subject: Personal Branding Outline
Mark and Jerry,
Here’s the info on this month’s presentation.
Title: Personal Branding: How to Identify, Control, and Amplify Your Brand—With a Single Story
Description: You’ve already got a brand. With so many ways for people to know you, the question really is “Are you managing it?”. Personal Branding has never been more important than right now and it’s up to you take accountability for it. Mike Wittenstein, AMF leader and The Authority on Customer Experience will show you how a single story, your story, can help. Don’t miss this engaging and interactive presentation on Tuesday, March 31, at <location> beginning at <time>.
Date: Tuesday, 3/31/09
Location: TBD
Length: 20-30 minutes plus Q&A
Attendance: 50 estimated
OUTLINE
You already have a brand and it’s representing you 24x7x365. It’s pretty amazing how complex it is. It includes these (and other) elements:
Your IP
Name
Your Face
Your Photo
Your Signature Gestures and Facial Expressions
Your Resume
Your Articles, Posts, Presentations, Books, Videos, Podcasts
Your Physical Attributes
Facial Expressions
How You Carry Yourself
Your Tastes
Your Appearance
The Music You Listen To
The Clothes You Wear
Your Voice and Body Language
Your Proximity
Who You Hang Out With
Where you Hang out
Where You Visit
What Associations/Clubs You Belong To
Your Decisions
What you do with your free time and your work time
What you’re known for in terms of thinking an doing
Tough decisions you’ve made
Your Media
Website (own your name?)
Blog
LinkedIn
ZoomInfo
Facebook
You can’t manage that. Just thinking about being accountable for all of it gives you a headache, doesn’t it?
Brand Monitoring Tools
Free
Addictomatic
Google alerts
Paid
BuzzMetrics
Others from that article (send to Ray K on 3/18/09)
Your Story
How you say who you are, what you do, what outcomes you produce
What others say about you
the primary source, on who you are, what you do and what you can help others achieve. Your personal is about you and it’s also about setting fair, comfortable expectations for others about you.
. re about, and what you can do. Not managing your own brand and your own experience is unconscionable. Attend this month’s AMF event
Outline (not for distribution, just for your info): stranger, invisible, friend (fleener)
You the person, worker, fashion statement, blogger, expert, friend, networker, (evaluations all around), leave the swiss cheese or fill the holes in yourself.
Gotta have a few story starters (the cpa exercise)
Rippling water graphic shows the spread (istockphoto)
Title: 1) Personal Branding: How to Become an Experience Others Will Rave About, 2) Personal Branding: You’ve Already Got a Brand, Here’s How to Manage It, 3) Personal Branding:
It’s more complicated than ever before...but the way to get control of your own brand and amplify it stay the same.
There’s more news that others say about you than what you say about yourself.
Personal branding
From Wikipedia, the free encyclopedia
Personal branding is the process whereby people and their careers are marked as brands.[1] It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging.[2] The term is thought to have been first used and discussed in an 1997 article by Tom Peters.[3]
Personal branding often involves the application of one's name to various products. For example, celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g., Trump Steaks).
You are all these facets:
Appearance
Reputation
First impression
On-line presence (linkedin, blog, website, zoominfo profile, facebook)
Short list
Your picture(s)
Your taste
Kids perspective
Carry
Appearance
Music
Carry
Hanging with
You even have to worry about your avatar... (photo of kickin’ it in space)
Expert
Your information trail
Your handshake, greeting, voice, talents
Your impression of yourself = others’ impressions of you
It’s not about thinking about yourself, it’s about understanding how others think about you
What you can control and what you can’t
Protecting your brand on-line, still in the early days
Reputation management tools
Buzzlogic.com
http://www.radian6.com/cms/solution
http://www.cymfony.com/Solutions/Our-Approach/Orchestra-Platform
http://www.brandseye.com/
http://www.reputationdefender.com/
http://www.sentimentmetrics.com/
Free
Googleantlytics
Best regards,
Mike Wittenstein, The Authority on Customer Experience
Speaker. Facilitator. Consultant.
Author of the upcoming book, “Go Away! How to Stop Company Processes from Dictating Your Customer’s Experience”
866.770.9830-v | 404.229.5809-m | www.mikewittenstein.com
Customer experience designs, keynotes, and workshops for your distinct business.
Everything is changing
Things won’t go back to the way they were
We know we have to change
But, we just don’t know what—or how
The one group that does know is our customer! If we listen closely enough and truly hear what their unmet needs are, we’ll have the information we need to retool, repackage, outthink, and outlast. (Survivor ;-)
It’s from this point that you get the best info about what your story should be.
Having a new story doesn't require a new you, just a new way of thinking about you.
What you know, what you are capable of, the way you do things, and how you create value.
People want to know you. A story just makes it easier.
Finding your story isn’t something to fear. It actually sets you free.
Being your story is when this whole personal branding thing
gets to be lots of fun.
There’s one thing to focus on to get this whole process started.
And that’s how you you’re different--and better--than everyone else on the planet.
In some way, you are unique and you are #1 at that kind of uniqueness.
Overview of how these three elements tie together
Your story IS your business
Not just different, better!
Standing out in a commoditized world is a key capability.
Great stories have ‘stiction’.
Here’s one I remember.
Tuna fish or elevator story
Once your story is out there, it’s up to you to control it. Here’s how.