Cold Call for Wireless Services
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Cold Call for Wireless Services
![I wanted to see if I could connect with the
person in charge of operations.
I am with [Company] for business.
Introduction](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Cold Call for Wireless Services
- 2. I wanted to see if I could connect with the person in charge of operations. I am with [Company] for business. Introduction
- 3. Value Proposition I am calling because we have been able to help many other companies with their wireless and different solutions.
- 4. What carrier do you all have? How long have you been with them? Qualifying Questions
- 5. Close I just wanted to see if I could get on your calendar for a few minutes to see what you all are currently getting from [competitor] and compare with the solutions that we have to offer.
- 6. Objection # 1 We’re not looking to make a change It’s not to sell you anything, it’s to just compare with what you currently have Maybe you can hear about some solutions that may benefit you in the future
- 7. Objection # 2 I am locked in a contract. Oh, OK. We assist with contract termination.
- 8. Objection # 3 Send me your info. OK, what’s your email? Do your employees have regular wireless devices? How do you all communicate?
- 9. Cold Call Script VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE NAME DROP PRODUCT INTRO CLOSE
- 10. Hello, [Contact’s Name]. This is [Your Name] with [Your Company]. Have I caught you in the middle of anything? VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE NAME DROP PRODUCT INTRO CLOSE
- 11. VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE NAME DROP PRODUCT INTRO CLOSE Reason for the call is that we help businesses to: • Decrease their cost for wireless services • Improve communications across team members • Improve their wireless cell reception But I am not sure if you are needing to improve those areas is why I am reaching out.
- 12. VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE NAME DROP PRODUCT INTRO CLOSE If I could ask you real quick: • How important is it to find new areas to cut costs? • How do you feel about your employees to communicate with each other? • How concerned are you about the wireless cell reception for you and your team?
- 13. VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE NAME DROP PRODUCT INTRO CLOSE • What wireless carrier do you all use? • How long have you been with them? • How happy are you with the cell reception? • Are you currently in a contract? • How many employees do you have? • Do you provide employees with wireless devices? • What tools does your team use for communicating? • Are your employees in the office or remote?
- 14. VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE NAME DROP PRODUCT INTRO CLOSE A lot of business I talk to are concerned about: • Difficult to find areas to cut costs without disrupting the business • It is critical to make it easy for employees to communicate with each other • Poor wireless coverage can disrupt business operations Are you concerned about any of those areas?
- 15. VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE NAME DROP PRODUCT INTRO CLOSE Based on what you have shared, it might make sense to talk more because we have a full suite of wireless communications solutions: • Corporate cellphone plans • Remote employee communications tools Some ways we differ are: • Best wireless coverage network • We are more economical than most carriers
- 16. VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE NAME DROP PRODUCT INTRO CLOSE • We actually worked with a business similar to yours and they were looking to decrease costs. • We helped to solve that by providing our corporate share cellphone plan. • This not only helped them to create hard-dollar savings, but also improved the communications and collaboration across their team. KEY: PAIN POINT | PRODUCT SOLD | VALUE POINTS
- 17. But I have called you out of the blue and I am not sure if this is the best time to discuss this. Are you available for a brief 15 to 20-minute call where I can share some examples of how we have helped other businesses to: • Decrease their cost for wireless services • Improve communications across team members • Improve the quality of wireless connections Are you available on Tuesday or Thursday morning? Or are you available to continue talking about this now? VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE NAME DROP PRODUCT INTRO CLOSE
- 18. VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE NAME DROP PRODUCT INTRO CLOSE I understand. If I could ask you real quick: • How important is it to find new areas to cut costs? • How do you feel about your employees to communicate with each other? • How concerned are you about the wireless cell reception for you and your team? We are not looking to make a change right now.
- 19. I understand. I am not calling to try to sign you up for anything. I don’t even know if you are a good fit or not I am just trying to open the dialogue between our organizations and would like to learn a little more about you and share a little more about us. That way when you contract comes up for renewal, you can know who we are and how we can help you. Are you available for a brief 15 to 20-minute call on Tuesday or Thursday morning? Or are you available to continue talking about this now? VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE NAME DROP PRODUCT INTRO CLOSE We are locked in a contract.
- 20. VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE NAME DROP PRODUCT INTRO CLOSE I can certainly do that. So that I know what best to send you, let me ask real quick: • What wireless carrier do you all use? • How long have you been with them? • How happy are you with the cell reception? • Are you currently in a contract? • How many employees do you have? • Do you provide employees with wireless devices? • What tools does your team use for communicating? • Are your employees in the office or remote? Send me your info.
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