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Chapter 19 - Voicemail Strategy

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Chapter 19 - Voicemail Strategy

  1. 1. Chapter 19 – Voicemail Strategy
  2. 2. Voicemail Tips Voicemail Message Examples
  3. 3. Understand the Prospect Prospects are often away from their desks Get a lot of voicemails from salespeople Will not listen to many of their messages Prospects do not call salespeople back
  4. 4. Prospects Do Not Call Salespeople Back • The prospect is too busy to return the call. • The prospect is not interested (yet). • The prospect has a certain level of ego. • The prospect assumes the salesperson will call back again. • The prospect intends to call the salesperson back but forgets to. • The prospect does not listen to the message.
  5. 5. To leave a message or not leave a message? That is the question.
  6. 6. Benefits to DNLVM 1. It takes time to leave voicemail messages 2. That time can be saved to make more dials 3. You can call the prospect back more often when you don’t leave a message
  7. 7. When to Leave Voicemail Messages LVMDNLVM DNLVM DNLVM DNLVM LVMDNLVM DNLVM DNLVM DNLVM 1 to 5 call attempts or one week 1 to 5 call attempts or one weekPause one week No Calls
  8. 8. Focus on the Right Goal
  9. 9. What to Say In Your Voicemail Messages
  10. 10. Change Your Expectations
  11. 11. Do Not Ask the Prospect to Call You Back
  12. 12. Send a Voicemail Follow-Up Email
  13. 13. Voicemail Tips Voicemail Message Examples
  14. 14. Voicemail Message – Value Points Hello [Prospect Name], this is [Your Name] and I am with [Your Company]. The reason for my call is that we help [Target Buyer Type] to: (Share 1 to 3 benefits) • Value Point 1 • Value Point 2 • Value Point 3 I don’t know if you want to improve those areas and that is why I am reaching out. I will try you again next week. If you would like to reach me in the meantime, my number is [Your Number]. Again, this is [Your Name] calling from [Your Company], [Your Number Again]. Thank you and I look forward to talking with you soon.
  15. 15. Voicemail Message – Pain Points Hello [Prospect Name], this is [Your Name] and I am with [Your Company]. The reason for my call is that we help [Target Buyer Type] with the challenges of: (Share 1 to 3 pain points) • Pain Point 1 • Pain Point 2 • Pain Point 3 I don’t know if you are concerned about those areas and that is why I am reaching out. I will try you again next week. If you would like to reach me in the meantime, my number is [Your Number]. Again, this is [Your Name] calling from [Your Company], [Your Number Again]. Thank you and I look forward to talking with you soon.
  16. 16. Voicemail Message – Name Drop Hello [Prospect Name], this is [Your Name] and I am with [Your Company]. The reason for my call is that we worked with [Customer Name] and helped them to [Technical Improvement]. This ultimately led to them being able to [Business Improvement]. I don't know if we can help you in the same way and that is why I am reaching out. I will try you again next week. If you would like to reach me in the meantime, my number is [Your Number]. Again, this is [Your Name] calling from [Your Company], [Your Number Again]. Thank you and I look forward to talking with you soon.
  17. 17. Voicemail Message – Product Hello [Prospect Name], this is [Your Name] and I am with [Your Company]. The reason for my call is that we provide [Product Name] and that includes: • Feature 1 • Feature 2 • Feature 3 Some ways that we differ from other options out there are: • Differentiation 1 • Differentiation 2 • Differentiation 3 I don't know if you are a good fit with what we provide and that is why I am reaching out. I will try you again next week. If you would like to reach me in the meantime, my number is [Your Number]. Again, this is [Your Name] calling from [Your Company], [Your Number Again]. Thank you and I look forward to talking with you soon.
  18. 18. Voicemail Follow-Up Email – Value Points Subject Line: Following Up My Voicemail - [Your Company] Hello [Contact First Name], As I mentioned in a voicemail I just left you, we help [Target Buyer Type] to: • Value Point 1 • Value Point 2 • Value Point 3 I don’t know if you want to improve those areas and that is why I am reaching out. Are you available for a brief 15 to 20 minute meeting where I can share some examples of how we have helped other [Target Buyer Type] to [Value Point]? Best Regards, [Email Signature]

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