Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr
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Presentation outlines integrated social media and in store marketing campaign for 31 Cent Scoop Night on 4/28/10. Includes Facebook application, twitter promo, email marketing, mobile, in store, and flickr. http://www.mikemerrill.com
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Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr
- 1. BasKins-Robbins Ice Cream Social 31 Cent Scoop Night 4/28/10 Benefitting National Fallen Firefighters Foundation 4/28/2010 1 Mike D. Merrill Chief Bacon Maker and Marketing Strategist, Bacon Marketing President, Social Media Club of Dallas @mikedmerrill
- 2. Multi-Channel Integrated Cause Marketing Campaign Facebook Twitter Web Email In Store and Mobile 4/28/2010 2
- 3. Facebook – Event Entry Point 4/28/2010 3 Select the Donate Your Status Application
- 4. Facebook – Application 4/28/2010 4 Here you can Like the application as well as install it
- 5. Facebook – Install and Permission 4/28/2010 5
- 6. Facebook – Donate Status Application 4/28/2010 6 Determine what your donated status will say with choice of 3 updates Determine frequency. Once or every 3 hours.
- 7. Facebook – Personal Profile after install 4/28/2010 7
- 8. Facebook – Personal Profile Details 4/28/2010 8 Status updated with link to application making it easy for others to install Notice the installation and like of pages makes 4 impressions to my profile and one that is very recognizable
- 9. Facebook – The Baskin Robbins Fan Page 4/28/2010 9
- 10. Facebook – Status Update Day of Event 4/28/2010 10
- 11. Twitter – Promotes Event as well 4/28/2010 11
- 12. Website – Top of Page 4/28/2010 12 Opt in for email to get reminder Call to action to follow on Twitter and Like on Facebook Encourages users to update to their Flickr page
- 13. Website – Scroll down 4/28/2010 13 Twitter Stream
- 14. Email Reminder Day Before 4/28/2010 14
- 15. In Store – Entrance and Exit 4/28/2010 15
- 16. In Store – Display 4/28/2010 16
- 17. In Store – Mobile Campaign 4/28/2010 17
- 18. In Store – Point of Sale 4/28/2010 18
- 19. Questions? Let’s Connect and Follow Each Other 4/28/2010 19 http://www.mikemerrill.com/twitter http://www.mikemerrill.com/linkedin http://www.mikemerrill.com/facebook mike@mikemerrill.com http://www.mikemerrill.com