1. …making sense of diabetes trends

2. TRACK AND LEARN
I’m a type 1 diabetic. My body no longer produces the insulin hormone, rather I must
inject it with an external device. If I don’t get insulin, I’ll be in a coma in 24 hours, dead
in 48. If I inject too much insulin, I may be dead in a few moments.
The hormone system of a human body is really complicated, individual, and constantly
changing as our lives change. To know how much insulin is required in any situation, I
must measure my blood glucose up to 10 times per day, estimate the amount of
carbohydrates in everything I eat and drink, monitor my physical activity, changes in
weight, and other parameters. I must do this constantly, each day, and learn from the
data I gather, in order to treat myself better.
- Mikael, Founder of Sensotrend

3. Healthcare market is changing!
International Diabetes Foundation: Diabetes Atlas, 2014
“Effective management of
diabetes requires a
partnership between the
person with diabetes and
health professionals”Diabetes causes 11 % of the total healthcare
expenditures on adults globally.
“Individuals must play a role in taking care of their own health, and therefore
citizens’ and patients’ participation and empowerment need to be regarded as
core values in all health-related work at the EC level.”
– Commission of the European Communities. “Together for Health: A Strategic Approach for the EU 2008-2013.” October 23, 2007.
Research2Guidance: Diabetes App Market Report 2014
Diabetes treatment is highly data driven, but
only 1.2 % of people with both diabetes and a
capable device use any app for that.
Main reason: no integration with wellness
trackers & medical devices.
Expected CAGR 2013-1018: 55%

4. PHR
Sensotrend product solution
To become empowered patients, people
with diabetes need to get their own
voices heard. Personalized treatment
plans have been formulated in healthcare
organizations recently, and are waiting to
be deployed.
We implement
the Selfcare Form
for people with
diabetes as a web
application, and
store it to a
Personal Health
Record platform.
People with diabetes dislike having to enter
their measurement results to a logbook
manually. We solve this problem allowing
them to use the wellness trackers and
medical devices that best suit their
individual life styles and make tracking
easier, more fun, or
even automatic.
We visualize the
information in a
clear way, and also
facilitate sharing it
with peers and
healthcare
professionals.
Meals ActivityStress
Integrate 80+ glucose meters
Partners: Mendor, Sinovo, Tidepool
Integrate 50+ activity, meal logging, and other wellness apps
Partners: Validic, W2E, Wellmo
TREATMENT
PLAN
Implement Selfcare Form
Partner: POTKU2 project

5. Positioning
Personalization
generic data
& metrics
custom data
& metrics
Feedback
passive &
general
real-time &
personalized
Features
single-
function
complete
solution
Integration stand-alone
multiple
devices
Motivation short-term
behavior
change
Ease of Input manual automatic
Design & UX technical “fun”
Best practice dimensions and current state of diabetes apps. Research2Guidance 2014
What sets us apart from competition is collaboration. We integrate with numerous
wellness trackers, medical devices, and services that make tracking easier, more fun,
or even fully automatic. We also put a high emphasis on design and user experience.

6. For diabetics, by diabetics
Pirjo Ilanne-Parikka, MD, Finnish Diabetes Association
Jorma Lahtela, MD, UTA / UKU / TAYS
Päivi Hannula, MD, PSHP
Mikael
Rinnetmäki
Mika
Haulo
Assi
Rinnetmäki
Advisors
Type 1 diabetic (15 y), software pro (15 y),
Entrepreneur, blogger (sokeriseuranta.fi)
Healthcare PR, marketing (6 y, Vaccine Research Center)
Customer service & sales experience (over 3 y)
Type 1 diabetic (15 y), software pro (15 y)
Startup experience (14 y, Sofia Digital)

7. • Started in Protomo incubator Sept 2013
• Company founded 19 Feb 2014
• F&F round closed in Mar 2014
• Startup Sauna accelerator spring 2014
• Extended F&F round closed in Nov 2014
We introduced our service idea in Slush 2013.
See the video at http://youtu.be/uKrOjDYXKQ0.
Also read about us in Slush Blog,
http://www.slush.org/2013/11/fighting-diabetes-slush/. We’re on the cover of Team Finland’s and Finnish Foreign
Ministry’s annual publication Focus on Finland. Read the
magazine online at http://focus.finland.fi/great-expectations/
You can also order a print copy, free of charge!
http://focus.finland.fi/order-print-copy-focus/

8. Next Investment Opportunity: Q2/2015
1st financing round closed 02/2014 with friends & family 30 000 € (for 6 %) + 30 000 from ELY.
2nd financing round closed 11/2014 with friends & family, 20 000 € (for 4 %) + 60 000 from Tekes
Currently our biggest push is with the product launch.
We’re expecting to raise a third round in June 2015.
2013 2014 2015 2016 2017 2018

9. …making sense of diabetes trends
Mikael Rinnetmäki
mikael@sensotrend.com
+358 50 3855511
@mrinnetmaki
www.sensotrend.com