See video of presentation on YouTube at http://bit.ly/pcn13mobile Presentation for Podcamp Nashville 2013 - "Mobile for Entrepreneurs: Use It or Lose It" aka "Think Global, Act Local" - by Bayard Saunders at Hotel Preston, Nashville, Tennessee - May 4, 2013

1. Mobile for Entrepreneurs
Podcamp Nashville 2013
Bayard Saunders
MiiA.com
@miiacom

2. Mobile for Entrepreneurs
- How to Think Inside The (Device) Box:
Creative & Strategy For Personal Brands and
Small Business on Mobile - Beyond
Responsive Design: Who is doing it right? What
are they doing?
- How to BYO: Simple (mostly FREE!) CMS tips
and tricks to build your own mobile websites,
produce mobile content for social sharing,
create SMS text alerts and business cards, etc.

3. Consumers Favor Mobile

4. Ron's Auto Repair
Ron’s Auto Repair Center of Ames, Iowa
www.ronsautorepairames.com
● Yodle, a service that helps small businesses with
mobile-optimized websites, listings on Google, Yahoo
and Bing maps, and paid-search services across
multiple desktop and mobile outlets.
● Using a unique tracking number, Ron’s Auto Repair can
tell where calls come from and see how many of them
are a direct result of online and mobile marketing
spending.
● $9,000 in new sales per month
● 23-28 new customers per month, average bill of $326

5. Pacha Nightclub - pachanyc.com
3 weeks after beginning the 2-3 times per week Club
Texting campaign, PACHA amassed a 2,000 person
subscriber list.
Later that month, Pacha sent 3500 messages to their
subscribers for an event. Total attendees resulting from
their text campaign: 440 = 12% return.
Total Amount PACHA earned::
● Door Income: 240 Men Paying $15 Reduced Admission
Each = $3600
● Bar Income: 440 attendees average 2 drinks per person
at $10 per drink = $8800
● Total Income = $12400
Today PACHA has grown their subscriber list to over 6000
members.

6. Zanies

7. Redbox

8. Sonic

9. Opry Mills Mall
(Simon Properties)

10. Tilted Kilt

11. Domino's

12. Pick a Keyword

13. Advertise

14. Opt-In

15. Send Messages

16. TextMarks

17. TextMarks Pricing

18. Mogreet

19. Mogreet Pricing

20. Tatango

21. Tatango Pricing

22. Good App, Good Mobile Site

23. Conduit

24. Conduit Pricing

25. Mobile Ads

26. Follow-up

27. Text
Business
Card
Text "BAYARD"
to 50500

28. http://dooid.me/bayard

29. http://dooid.me/bayard

30. Bayard Saunders
@miiacom
MiiA.com
615-866-2340
bayard.saunders@gmail.com