Are you striving to move your store from the old shopping cart to Magento? This presentation is exactly what you need! Check out more info on migrating to Magento: http://www.shopping-cart-migration.com/top-solution-for-migrating-your-online-store-to-magento. The presentation highlights the main tips, tricks and tweaks you need to follow to implement the migration: - Analyze current store - Prepare webhosting - Customize Magento - Verify SEO - Data migration - Store launch - Post migration Migration is easy with the provided step-by-step manual. It's possible. It's not so hard. All you need is some help from the professionals and all is done in no time. At the end of the presentation, there's a little surprise waiting for your migration to Magento. Watch on...

1. Tips and tweaks on Migrating to Magento! Paul Ryazanov Director of marketing QuartSoft Corp. T. 380 (95) 140-07-16 [email_address] quartsoft.com Oleg Cherevatyy Commercial Director Cart2Cart product [email_address] shopping-cart-migration.com

2. Reason for migration?

3. Migrate from

4. Migrate to

5. Migration plan - Analyze current store - Prepare webhosting - Customize Magento - Verify SEO - Data migration - Store launch - Post migration

6. Migration plan - Analyze current store - Prepare webhosting - Customize Magento - Verify SEO - Data migration - Store launch - Post migration

7. Analyze current store Pros and cons of current site - Features you don’t use anymore - Features you are using - Features your customers want - Usability report

8. Analyze current store Analyze traffic - Traffic report (for 3-6 recent months) - Countries sending traffic (you may want to add languages in Magento) - Paid and organic traffic

9. Analyze current store Report from Search engines - Traffic from different SE - Keywords rank in SE and position - PR of current website - PPC campaign data

10. Analyze current store ROI - Amount of sales report - Repeated sales - Average bill - % conversion

11. Analyze current store Link report - Sitemap - Internal links and cross linking - Incoming links

12. Migration plan

13. Prepare webhosting Hosting requirements - VPS - Apache 2.x, Nginx - PHP 5.2.13+ (safe_mode off) - MySQL 4.1.20+ (InnoDB storage engine) - Ability to run scheduled jobs (crontab) - Ability to override options in .htaccess files

14. Prepare webhosting Access requirements - Domain control panel - Hosting control panel - SSH - FTP

15. Prepare webhosting Webhosting Settings - Magento installation - SSL certificates - Specific server settings (memory_limit no less than 512Mb, separate server for static/database is recommended)

16. Migration plan

17. Customize Magento UI Design - Improve design – keep good and do the best - Use the Magento Theme - Utilize Magento templates - Transfer a couple of products, content to test

18. Customize Magento Core Modules Configuration - Shipping module (USPS, UPS, FedEx, DHL and other) - Payment gateways (PayPal, Google, Authorize.net, Moneybookers) - SEO components (Friendly Url, Meta, Permalinks)

19. Customize Magento Add-On Modules Configuration

20. Customize Magento Canonical URL for Magento This extension adds the new canonical links to the head of your Magento pages http://www.magentocommerce.com/magento-connect/canonical-url-for-magento.html

21. Customize Magento MetaRobots There's no easy way to control meta robots tags to Magento pages, unless of course, when you install this module. http://www.magentocommerce.com/magento-connect/yoast-metarobots.html

22. Customize Magento Google AdWords Conversion Tracking This module integrates Google AdWords Conversion Tracking into Magento. It will add the conversion tracking code to the onepage checkout success page. http://www.magentocommerce.com/magento-connect/luka-google-adwords-conversion-tracking.html

23. Customize Magento Social Booster Everyone knows how social media optimization (SMO) is highly important for the site. Nowadays, when millions of people are connected in social networks, share news, images, articles and just chatting, the next major challenge for online business is to leverage all this to develop the business. http://www.magentocommerce.com/magento-connect/social-booster.html

24. Customize Magento Data Feed Manager Create csv, txt and xml data feeds for any search engines, shopping engines or market places. http://www.magentocommerce.com/magento-connect/data-feed-manager.html

25. Customize Magento OneStep Checkout Extension This OneStep Checkout extension will increase your sales by combining 6 steps in checkout process to 1. http://www.magentocommerce.com/magento-connect/i-checkout-onestep-checkout-extension.html

26. Customize Magento Gift Certification Allow your customers to purchase and use Gift Certificates. http://www.magentocommerce.com/magento-connect/unirgy-giftcert.html

27. Customize Magento Magento Optimization

28. Customize Magento Speedster Speed up your store by combining, compressing and caching JS and CSS. http://www.magentocommerce.com/magento-connect/fooman-speedster.html

29. Customize Magento HTML Minification Simple and light extension which minifies HTML. It reduces html document size by approx. 10 - 15%. http://www.magentocommerce.com/magento-connect/html-minification-by-jemoon.html

30. Customize Magento Nitrogento Nitrogento is made to Boost Magento page load time through many optimization mechanisms. http://www.magentocommerce.com/magento-connect/nitrogento.html

31. Migration plan

32. Verify SEO Content - Keep optimized content - Create more valuable pages - Check Meta Title and Description - Alt tags for images

33. Verify SEO URL Migration - SEO friendly URLs - 301 redirect from old URL’s to new ones - Custom 404 error page (track non-linked URLs) - Robots.txt file (make sure its open for bots)

34. Verify SEO Migration to a New Domain - Point domain to new hosting - Verify ownership – google webmaster - Handle the www vs. non-www issue - Protect folder with .htaccess / robots.txt (until you are ready to go live)

35. Verify SEO Final Steps - Install Google Analytics - Submit a sitemap to Google Webmaster Tools - Set up the domain redirect

36. Migration plan

37. Data migration What to move Products and images - attributes, configurable products - downloadable, bundle, virtual and group products - Categories and images - Customers - Orders - and others

38. Data migration Potential problems - Manual data transfer is time consuming - Password encryption - Different structure - Missing fields - Incomplete transfer - Duplicate data - Language and charset - Currency and taxes

39. Data migration Transfer process - Research existing structure - Link old architecture with Magento structure - Prepare migration script(s) - Organize test transfer - Verify migrated data - Run “live” migration once you are ready

41. Migration plan

42. Store launch Final testing - Step off and back in few days - Verify website functionality (emails, forms etc.) - Verify data - Make sure payment gateway switched to “live”

43. Store launch Activation schedule - Set date and time - Estimate downtime (if any) and deadline - Announce at old website - Notification to customers

44. Store launch Activation process - Update domain TTL to 1 hour - Backup old data and files to subdomain - Stop modifications and checkout at old website - Migrate data - Setup redirect / switch NS to new site - Notification to customers

45. Migration plan

46. Post migration Post-migration monitoring - Check pages in Google are properly linked - Check all files are there - Check report of 404 pages and fix issues if any - Monitor PR - Monitor traffic - Monitor ROI - Talk to customers and get feedbacks

47. Results

48. Bonus Bonus from QuartSoft: Buy one extension and get another one for free http://www.magentocommerce.com/magento-connect/developer/QuartSoft Bonus from Cart2Cart: 5% off for data migration with Cart2Cart Coupon code: C2C-5PRES

49. Happy Migration! Happy E-commerce! Paul Ryazanov Director of marketing QuartSoft Corp. T. 380 (95) 140-07-16 [email_address] quartsoft.com Oleg Cherevatyy Commercial Director Cart2Cart product [email_address] shopping-cart-migration.com