Mick presented to a multi-disciplinary Leadership program (LURE) at the University of Leeds. It covers the Implications of Big Data and Social Media on individuals and businesses. We create as much data in a couple of days as the human race created in the centuries up to the year 2000. How do we make sense of it all, and what implications does "big data" have on all professions today?

1. big data,
you
and them
mick yates
www.leader-values.com
visiting professor, University of
Leeds

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4. 5 exabytes
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6. 180,000 x
Library of Congress
1,800 Exabytes 6

7. 1984
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8. $1.7 trillion 2015
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9. $670 billion 2015
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10. you
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11. market “push”
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12. if you like this ...
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13. if you seek a deal ...
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14. if you fancy a coffee ...
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15. if you need a date ...
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16. you “pull”
you access what you like
you decide
your pathway
you ignore
you balance
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17. how do you search?
beyond digital
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18. channels influencing you?
beyond digital
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48

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21. what do your friends like?
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22. social recommendation
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© mick yates 2010 page
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© mick yates 2010 page
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© mick yates 2010 page
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26. you own ALL of the data
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27. you
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28. social media
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29. social media has
overtaken porn
as the #1 web activity 29

30. 2007

31. 2011
82% of
internet
users
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32. to make the world open ...
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39. personal social
legal economic
1. responsibilities
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40. 2. simple guidelines
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41. 3. simple tests
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42. 4. simple policy
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43. 5. trust yet verify
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44. 6. curiosity not walls
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45. 7. sanctions
© mick yates 2012 page
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46. privacy
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47. them
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48. mashable
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49. cuts ad spend by 7%
invests more in social media
Facebook - 37 million fans

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51. social cycle
1. experiences
2. platforms
3. advocacy
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53. © mick yates 2012 page10
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54. © mick yates 2012 page10
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55. social cycle
1. experiences
2. platforms
3. advocacy
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58. social cycle
1. experiences
2. platforms
3. advocacy
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60. influence 2.0
1% CREATORS
9% EDITORS
90% AUDIENCE
Jakob Nielsen, Participation Inequality: Encouraging More Users to
Participate
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61. social curation
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62. them
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64. • Click to edit
Master text
Leadership is the energetic process of
styles
getting people fully and willingly committed
to a new and sustainable course of
action, to meet commonly agreed objectives
whilst having commonly held
values
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65. big data,
you
and them
mick yates
www.leader-values.com
visiting professor, University of
Leeds