This document provides steps and strategies for personal branding and self-promotion, including developing a compelling personal brand, controlling your online reputation, getting ahead in networking, and facilitating brainstorming sessions. The author advocates shameless self-promotion through keynotes, workshops, and online platforms to drive business and raise prices. Specific tactics discussed include understanding personality types using the Myers-Briggs assessment and tailoring messages and presentations accordingly. Pricing packages are provided for one-on-one coaching and consulting services.