1. The Marketer Network
Our Featured Marketer
Michael Nevski
Marketer-360
360
“He does the right thing and supports the needs of the business.” “ Maybe at times, he cared too
much”
- Robert Tomei, President, Consumer & Shopper Marketing
“Michael has a keen intellect. He wants the best for the client and the organization.”
- Robert Berg, SVP, Consumer & Shopper Marketing
“He loves what he does and has a true passion for working with brands.”
- Christopher Jones, Production Manager / Technical Director
“He’s super smart and readily seeks and embraces input.”
- Jennifer Whiting, Chief Strategist / Strategies for Growth
nevski3@yahoo.com | 303.503.4385

2. About
This Marketer-360 is a report prepared exclusively for you by Michael Nevski in partnership
with The Marketer Network, to help you both determine your fit for mutual success.
This format is designed to help candidates think through the reasons that they believe they are
the best fit for your available position, the opportunity they have identified as the one they want
most.
Included are Michael Nevski’s perspectives on why he wants to work for you and how he
believes he can help contribute to the success of your team. We also gathered inputs from
Michael’s references, so that you can read quotes describing their experience as to what it’s
like to work with Michael.
Michael knew your position sounded intriguing, and by going through the process of creating
this report, he has confirmed for himself that this is the position he wants most, the position he
will enjoy and the opportunity he has been looking for where he has the experience, know-how
and desire to help make a significant contribution toward the success of your team.
Michael Nevski is…
a leader in technical, consumer insights marketing
who is an analytical thinking and strategic problem solver
with a knack for working hard to get the job done well
who thrives on tough challenges and
prides himself on their successful resolution
Read on to learn more about Michael and why he may be your next most valuable team member.
If you haven’t already met Michael, we hope you invite him to meet in person. We wish you the best in
your search to add the right person to your team.
Sincerely,
Michelle Reeb
Founder, The Marketer Network
michellereeb@themarketernetwork.com
This Marketer-360

3. Your Next Indispensable Marketing Team Member
Introducing Michael Nevski
What you need to know about Michael is that he is a …
• Relational Problem Solver. Michael is a take-charge professional who enjoys tackling the
toughest challenges in ways that provide benefits for all stakeholders.
• Marketing Technology Savvy. He prides himself on knowing the ins and outs of
syndicated data, CPG, retail, marketing automation and data analytics that drive consumer
engagement and benefit.
• Impact. Results-driven, effective because he’s focused on ensuring that each activity
drives measurable results.
• Leader. Michael takes the ball and runs with it, collaborating with others and doing what it
takes to support his teams’ success.
• Achiever. Michael brings his competitive spirit and goal-oriented nature to staying focused
on what is most important, to help teams build momentum toward the achievement of what
the organization has identified as the top priority goal.
• Embraces Change. Boundless energy, working well under pressure and supporting tight
deadlines with ease.
• Clarity. Logical and realistic, he is likely to think through a problem, weigh the pros and
cons and make decisions on facts, rather than on emotions.
• Empowering. Michael is well aware of the needs of the individuals who make up his team
and does everything possible to help them excel.
• Connecting The Dots. Michael loves a compelling story. He uses data to support the
“how” and “why” a business delivers a significant and positive impact to people’s lives.

4. My Commitment to You
You can count on me to deliver my personal and professional best in every situation.
I am obsessively curious, relentlessly committed to innovation, a tireless advocate
for customers, and undaunted in the face of adversity.
I’m committed to bring holistic insights across Omni channel by utilizing offline and
online data, ecommerce and digital to provide better data efficiencies and usage to
your clients. My vast knowledge and experience managing consumer panel,
ShopperSights and measurements for CPG and retail puts me in a position to be
very successful in the role, bringing a unique prospective that I believe will truly
benefit your team.
I thrive working with people (customers and peers). I love to develop talent and
establish trustworthy relationships. I am service oriented, customer focused and
action driven. I am a very hands-on leader, that gets involved but also empowers
his team. I believe that true success is a combination of performance with the right
behaviors, delivering long-term success through results-driven action that aligns with
your values.
I would appreciate the opportunity to meet to learn more about your priorities, your
biggest challenges and to discuss opportunities for how I may be able to help you
and your customers achieve your goals.
- Michael Nevski

5. You need someone who can…
Ability To Do The Work
> Be a strategic thinker to manage complexity, understands
business and innovation
> Be a strong analytical and problem-solving self starter
> Demonstrate ability to self-motivate, work in teams and be
flexible within a fast-paced and changing environment with an
entrepreneurial outlook and team-based work ethic
Skills Mastery
New Pro
Strategic Thinker
Self Starter
Analytical/Strategic
Problem Solving
Operating Skills
New Pro
Interpersonal Skills
“Edge” / Tough Calls
Interpersonal /Written Comm
Self-Motivated
Team-based Work Ethic
Leadership Experience
Director, US Client Operations
and Delivery
Information Resources Inc. - IRI
Director, Consumer Shopper
Marketing
Information Resources Inc. - IRI
Developed and implemented
annual long term strategic
business plan focusing on ABF
and organic ingredients product
offering resulting in 34% annual
client growth.
Perdue Farms
Successful implementation and
integration of ShopperSights
with CSIA on ILD
Information Resources Inc. - IRI
Customers Served
I can…
As the Consumer Shopper Marketing Director/Consultant for IRI
on Perdue Farms – a poultry meat manufacturer, I optimized the
relationship between manufacturer and their Food/Drug/Mass
Merchant (FDM) retail partners as related to Shopper Marketing
and Branding. Some of the key client business issues included
assortment optimization, promotion effectiveness, new item
introduction and consumer segmentation and targeting.
Experience and Qualifications
 MBA
 10+ Years Experience in Product Management Role in Tech Industry
 Experience in Consumer Products and Digital Advertising
 Demonstrated Experience Delivering Results in Roles With
Progressively Increased Responsibility

6. Alignment with your Team and Culture
The Right Environment…
Would allow me to gain a versatility and deep knowledge of working for a digital and
syndicated data industry leader where I can be a part of a very supportive team and
wear many hats as well as adjust to the level of communication from executive office to
the production line. Your organization values employee empowerment, synergy, and
opportunity for growth, ideals that are very important to me.
The Right Opportunity
Opportunity to apply my CPG measurement knowledge and experience and gain a
deeper digital marketing expertise. I want to work toward becoming the expert that
others rely upon and be mentored and coached to become a better marketer,
professional, and human being.
What Professional Assessments Say about Michael’s Style and Personality
DISC |“D” - Developer, Results Orientated, Inspirational, and Creative
Natural: Conductor (1)
Adapted: Implementing Conductor (10)
DISC profile
GRIT | 4.9 out of 5
Grit Scale
StrengthsFinder 2.0 | Descriptions
Individualization – collaborative leader, getting individuals moving effectively in the same
direction for mutual benefit
Relator – deep satisfaction in working hard with friends to achieve a goal
Learner – great desire to learn and continuously improve
Discipline – well-prepared and organized, developing systems for success
Context – utilizing what we know to help create a framework of possibilities for what lies ahead
The Right Team
I thrive in an environment where cooperation is nurtured, success is celebrated, and
greater challenges await. I commit to enabling collaborative success and creating
moments of epiphany in customers, prospects, colleagues, and all other stakeholders. I
will not be shy in sharing my opinion, be reluctant to roll up my sleeves, or surrender to
the temptation of doing it the easy way.

7. Robert Berg
SVP, Consumer &
Shopper Marketing,
Center of Excellence
IRI
Berg
“Michael has broad
expertise and is very
knowledgeable in
technology, process,
analytics and data. I can
trust him to assess a
situation and determine
root cause, even if it's
technically outside his
responsibility.”
What did/do you like most about working with Michael Nevski?
What it’s like to work with… Michael Nevski
Insights from former colleagues
Jones
“He has an incredible
and vast understanding
of marketing and product
branding”
Christopher L. Jones
Production Manager /
Technical Director
Marathon Center for the
Performing Arts
Robert I. Tomei
President, Consumer &
Shopper Marketing
IRI
Tomei
“Michael has a
tremendous work ethic,
extremely high degree
of integrity and passion
for doing the right thing
always.”
Berg
“Michael takes a holistic
view of a situation and he is
extremely thorough in his
execution and follow
through.”
What does Michael Nevski do best?
Jones
“Systems, flow and
logistics.”
Tomei
“Focus on achieving
results, done the right
way.”
Berg
“Michael has a keen
intellect that he can use for
a broad set of dimensions:
technology, analytics,
people and process.”
What is Michael Nevski’s Greatest Strength?
Jones
“His greatest strength is
ability to listen to a client
or manager.”
Tomei
“Work ethic, honesty and
integrity.”
Berg
“Michael continued to
provide value-added insight
with new solutions for a client
and he allowed the new
solution to be better
transferred to a business unit
for continued
implementations.”
How did Michael Nevski Contribute To Your Professional Success?
Jones
“He helped us promote our
video line to being one of
the top lines in the industry.”
Tomei
“He supported the
division/business segment
that I operate that has
been tremendously
successful over the last
eight years.”
Jennifer Whiting
Chief Strategist
Strategies for Growth
Whiting
“His desire to make
positive changes and
impacts for the company
and the customer.”
Whiting
“Look at data and
determine plans for next
best actions to take.”
Whiting
“Passion”
Whiting
“New ideas and insight –
challenged status quo –
good to bounce ideas off
of.”

8. Data to Dollars
How I believe I can help contribute to your success…
Big Picture
In my executive leadership roles, I gained a healthy respect and understanding for the
broad aspects of what drives business success,
Customer Focus
By focusing on differentiation and the key drivers of customer loyalty, I learned a lot
about why consumers choose to buy one product or service over another.
Delivering Value
I took my knowledge to a business line manager level, overseeing the strategy, product
development, segmentation, promotion and delivery through value added resellers. We
then tracked and managed our successes through marketing automation.
Insights that Increase The Business Value of Our Customers
It turns out that I love the details behind the data. I was in charge of supporting the
success of our clients by helping them understand their customers’ buying behavior
through the data we collect. Businesses grew and it was a huge win for our team and for
our customers.
For You
I would rigorously learn internal systems and processes, asses retail and CPG clients
needs and requirements and apply my offline measurement knowledge and analysis to
come up with more efficient digital, FSP, and ecommerce measurements and reporting to
help drive the success of your customers, developing a win/win scenario for all.
BIG
PICTURE
CUSTOMER
FOCUS
DELIVERING
VALUE
INSIGHTS TO INCREASE
CUSTOMER VALUE
DATA TO
DOLLARS
Next
My Career Progression