1.
LOCALISATION
Final Fantasy games released first in Japan
Pokemon was released in Japan two years before
its release world wide
Metal Gear Solid game trailers are not
released in the English Language

2.
ADVERTISING
C O S P L AY COLOURS
Bigger than Video Games Bright Colours, Cool Robots
Sex Sells
Capcom DMC Advert Visual Novel Genre

3.
CONTENT OF GAMES
Popular genres
Rpg’s
Fighting
Platform/3D platform
Social gaming

4.
CONTENT OF GAMES
P O P U L A R J A PA N E S E
EXPORTS
POKEMON
F I N A L FA N TA S Y S E R I E S
TEKKEN
STREET FIGHTER
MARIO BROTHERS
M E TA L G E A R S E R I E S

5.
JAPANESE GAME RATINGS.
CERO (Computer Entertainment
Rating Organization), Japans answer
to ESRB.
1st March 2006, Revamped Japanese
entertainment rating.
Games are now rated with a letter. A
being the lowest, rated for all, and Z
being the highest, rated for Adults only.
Link to the “bra size” game rating
video by CERO
http://www.youtube.com/watch?v=ff
9y7zZ32G4&feature=player_embed
ded

6.
Games are rated very differently in Japan compared to the rest of the world eg –
Infamous have been given a Z rating, even though it received a T rating (13+) from the ESRB or 16 from
PEGI
And on the other end of the scale –
Metal Gear Solid: Digital Graphic Novel rated B by the CERO, which would technically give them E10+ or T
(13+) ratings in North America. However, they were all rated M (17+ - CERO D rating) by the ESRB, a
difference of 2-3 grades

7.
SOCIAL GAMING
Most profitable!
Gree, DeNA’s Mobage
Second only to Cosmetics

8.
KOMPU GACHA?

9.
Future of gaming in Japan
Tanaka sees the future of gaming as one of extreme convergence.
“With Windows 8, the line between PCs and mobile has become blurry,” said
Tanaka. “This trend will continue… and the traditional PC will disappear.
Smartphones and PCs will converge to form a new platform.”
After that, game consoles will blend into the mix and everything you currently do
across three devices will all be done on a single console/PC/smartphone
hybrid, he said.

10.
Toshihiro Nagoshi, Sega
Nagoshi remarked that the Japanese console game market continues to grow
bad, and the international market has also started to show slight signs of a drop.
The current game market is facing a tough predicament. To combat this, it's up
to game designers to improve their analysis skills so that they can analyse
problem areas and come up with a solution.
Mobile Suit Gundam game