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social media marketing LEGAL   and  ETHICAL  CONSIDERATIONS presented by Lindsey Fair discussion points captured during MCOM42 lecture at St. Lawrence College September 23, 2011
Is  klout   /  clout  /  influence   important  or is it  over-rated ?
Is it  ethical  to  pretend  something is real to generate  hype ?
Implications of   faking it?   Will it work   if people know   it isn’t real?
[object Object],[object Object],[object Object],RULES   to live by
All photos used in this presentation are licensed under Creative Commons,  NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr

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Ethics

  • 1. social media marketing LEGAL and ETHICAL CONSIDERATIONS presented by Lindsey Fair discussion points captured during MCOM42 lecture at St. Lawrence College September 23, 2011
  • 2. Is klout / clout / influence important or is it over-rated ?
  • 3. Is it ethical to pretend something is real to generate hype ?
  • 4. Implications of faking it? Will it work if people know it isn’t real?
  • 5.
  • 6. All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr

Hinweis der Redaktion

  1. Something to think about…