3. Power of SMS
• 91% of mobile phone users keep their device within 3 feet of
themselves day and night.
• We report a lost credit card the next day (26 hours) but a lost
mobile phone within 68 minutes.
• Twice as many people own a mobile phone versus a credit card.
• On average, we glance at our mobile phone every 11 minutes.
• 3 times as many people have mobile phones versus personal
computers.
• The economics of mobile produce enormous opportunities.
• Text usage now exceeds calling.
• Most popular form of communication today.
• More cost effective than email.
• High response rate and ROI.
• Cannot be ignored.
• Campaigns are on the cutting edge.
• Fast, easy and measurable.
5. Real Time Games/Contests/Voting/Polling
Text to Win
• By increasing fans’ interactivity, you can create a dialogue
directly with fans and sponsors’ potential customers.
• Allow fans to compete with each other or against the clock.
• Promotions tied to prizes typically receive increased
participation rates.
6. Fan Voting
• Fans can compete against each other in passion-driven polls or
trivia.
• Competitions can be Men vs. Women, one area code vs. another,
upper deck vs. lower deck, or any other variety.
• Knowing the pulse of the event will help make it a more engaging
and fun experience for everyone involved.
• Text votes are displayed in real-time, instantly showing how people
are voting.
• Encourage fans to vote for their best guess or favorite song/player,
etc.
7. Social/Mobile/IVR Voting Platforms
We can build voting platfroms that tie in Facebook, Twitter, IVR, Online, and SMS.
Over 5 ways to engage consumers and collect data!
8. Social/Mobile/Picture User-Generated Fan Vanity
• Almost all phones sold today come with a camera and fans love to use them.
• Full integration with Facebook and Twitter feeds.
• Dramatically increase followers and social buzz by sending “Like” links and
Twitter tags through bounce-back messages.
• Campaigns and fan interaction can become viral when fans post votes
directly to their Facebook pages through instant links sent back to their
mobile phones.
• Encourage fans online and in emails to send text messages and pictures in
the weeks before the event and during the event.
• Have photographers in-venue send in pictures to add more robust content.
• Web-based platform to approve/deny messages before they are displayed.
9. Customized Fan Vote with Deep Sponsor Concepts
• Sponsor products or identity becomes a true part of the real
time activity.
10. Fan Assist
• Fan Assist is a web-based communications service that
enables one-to-one text messaging communications between
fans/guests and central stadium or facility operations.
• A stadium guest in need of assistance may use their mobile
phone to text a stadium- or event-specific keyword to a
designated 5 digit code.
• Stadium or event operations
personnel can monitor and
respond to guest inquiries
on a real-time basis and
dispatch support, security
or medical staff to the
guest's location as needed.
11. Internet Data Capture
• Encourage fans online to join text clubs, provide personal data
and interact with your team or brand.
12. Mobile Internet Sites
• Encourage fans to visit “mini” sites
that are special to the event, give
pictures and other free content away.
• Collect more data and engage
consumers after the event.
• Gather email address for direct
marketing campaigns useful at later
dates.
• A marketing avenue for the sale of
subscription services (eg: results,
latest news alerts, text clubs and
more).
• Fully customizable to tailor any
campaign.
13. Integrated Voice Response Solution (IVR)
• A web-based interactive voice response system is just another
example of what sets us apart. IVR is effective because it is simple;
every consumer demographic knows how to dial a toll-free or local
phone number.
• In a typical campaign, consumers are greeted with a branded audio
message and can easily navigate the campaign using touch tone or
voice recognition commands on their phone.
• Our platform can drive audio alerts, voting, polling, voicemail and
streaming audio from both inbound and outbound calls.
• Audio ads can also be injected into call flows (Text LALAKERS to
772937 for a IVR, Text, and Mobile web demo)
• Audio! How boring would an SMS from Darth Vader be compared to
hearing him on the other end of a call? If your campaign needs an
audio experience then leverage the ease and ubiquity of a voice
interaction…
14. Integrated Voice Response Example
• Create Wake Up Calls - Robin Meade 404.418.8776
• Tune-in Alerts
• Characters/Cast Tune-in alerts
• Disney Birthday Calls - http://disney.go.com/disneyjunior/birthdays/its-your-birthday/landing-page-1942379
• Dial in Voting
• Voice Reminders
• Audio Highlights
15. Daktronics/ANC/Chyron/VizRT Partnerships
• Txtstation/Mobivity has teamed up with Daktronics and ANC
Sports to extend the voting and text to screen capabilities for
ribbon boards. These capabilities allow teams to give longer
brand exposure while enabling fans to see their votes in real
time.
• In addition, our data feeds can be used with other graphic
systems such as VizRT, Click Effects, etc..
16. What is a Digigraph
Innovative Patented Technology
Consumer’s name
Personal note from celebrity
Celebrity's digital autograph
Direct social engagement
Brand impressions & online traffic
Consumer data acquisition
Instant incentive delivered via email
Results
73% conversion rate from SMS votes
into Digigraphs
>3X average views per unique
Digigraph
Fans gifted 24% of Digigraphs to their
friends
Text C3 to 772937
Click HERE
Scan this
17. How Fans Get A Digigraph
Include a call to action in your Fans respond by texting, The Digigraph is instantly delivered
existing marketing typing or scanning a code to any digital device
AT EVENT
Mobile CTA on
fixed signage, PA
or jumbotron
ONLINE
Team & sponsor
online banners.
Social posts & tweets
OFFLINE
Broadcast (TV/radio) &
print
18. Contact Info
Michael Falato
SVP of Sales/Business Development
512-522-4710
michael.falato@mobivity.com
www.mobivity.com/display
Video Examples: www.vimeo.com/mobivitydisplay
