METRO APPS LAB | SEMINAR

1. MAKING AN
IMPACT
PAUL ALEX GRAY
CMO | COMMUNITY DIRECTOR | CO -FOUNDER
BUBBLE GUM INTERACTIVE

2. www.littlespaceheroes.com

3. 5 TIPS
(After lunch, brevity is important)

4. 1. GET YOUR MESSAGE RIGHT
Your app either:
• Saves Money
• Saves Time (or Passes Time)
• Reduces Stress
Always frame your messaging around the outcomes you
deliver to your customer
“So What?” test

5. 2. CONTENT IS KING
Want pre-launch buzz? Make something worthwhile for your
audience
Compelling content, clearly articulated in correct manner and
tone
Content isn‟t just boring descriptions. Use images, video, audio
Content doesn‟t just exist on YOUR site
And it‟s not just your content that‟s interesting

6. 3. USE ALL RELEVANT CHANNELS
The more places your message is, the more likely it is to be
seen
Caveat – useful, relevant places!
Secure social channels – but make sure you place correct
messages and remain consistent
Remember – it‟s a conversation, not a mouthpiece

7. 4. SEO SMARTS
Maybe, just, ya know, create content that‟s actually useful,
well-written and serves the your audience
Best practices in design and content
• Simple, logical site architecture
• Succinct, relevant content – but don’t go keyword crazy
• Follow W3C guidelines as much as you can
Don‟t chase backlinks – try to establish conversations with
others

8. 5. BLOGGERS & MEDIA
Key word “Conversations”
Show respect – know who they are, what they‟re interested
in, how they like to be reached
Personalise your messaging
Be prepared for 10 knockbacks for every response – more to
begin with
Amplify coverage – via your other channels

9. CONTEXT
In 2011/12 we spent several thousand hours:
• Crafting content (text, audio, video) for three websites, six
social channels and an entire game
• Sending personalised messages to over 350 bloggers,
having over 100 conversations and got about 30 reviews
• Trying to start conversations with over 250 journalists,
reporters and news outlets – now have about 50 „strong‟
contacts
= Tens of thousands of kids in 80+ countries logging in daily

10. QUESTIONS