Culture Meets Technology - Evaluating the Multi-Channel Museum Experience - Centralis

•

1 gefällt mir•403 views

Merlien Institute

Marketing Bildung Technologie

May 27-30, 2014
Congress Plaza Hotel & Convention Center
#MRMW
Organized by

Title Sponsor Gold Sponsors
Silver Sponsors
MRMW Chicago May 27-30, 2014 #MRMW

Workshop Sponsors
Association & Education Partners
Networking Reception
Sponsor
Event App
Partner
Media Partners
MRMW Chicago May 27-30, 2014 #MRMW

Culture Meets Technology:
Evaluating the Multi-Channel Museum Experience
May 29, 2014@Centralis_UX

Mobile Technology in Museums
4 ©Cleveland Museum of Art
@Centralis_UX

Mobile Technology in Museums
5
@Centralis_UX

Mobile Technology in Museums
@Centralis_UX

Evaluating the Visitor Experience
Before the Visit After the Visit
Explorer
Experience
Seeker
Recharger
Facilitator
Professional/
Hobbyist
Pilgrim

Evaluating the Visitor Experience
What about during the visit…?
@Centralis_UX

Case Study: Mobile Tours
@Centralis_UX@Centralis_UX

Key Findings
@Centralis_UX
Engage with users on their terms, not yours.

Key Findings
@Centralis_UX
Users need to find the experience to enjoy it.

Mobile Tours
If you get usability wrong, you’re done.
@Centralis_UX

Weitere ähnliche Inhalte

Ähnlich wie Culture Meets Technology - Evaluating the Multi-Channel Museum Experience - Centralis

Sue york training day 2013

Ray Poynter

Presenters: Sofie Andersen, Antenna Lab (Antenna International); Sina Bahram, Prime Access Consulting; Museum of Fine Arts, Boston; Annie Leist, Project Coordinator, Art Beyond Sight; Anna Lindgren-Streicher, Project Manager and Research & Evaluation, Museum of Science, Boston. Mobile technologies are changing the lives of many individuals with disabilities, while also becoming ubiquitous in museums and cultural attractions. Smartphones and touchscreen technologies have potential positive and negative impacts on the experiences of individuals with access needs. At the heart of this issue are three concerns: considering how smartphones are used by individuals with access needs; determining which features of commercial mobile devices, apps, and universal design principles can be adapted for museum contexts (and how these relate to other in-gallery offerings); and documenting what is already being applied to mobile solutions in museums. The panel is informed by the industry trends outlined in recent mobile surveys and conference discussions, including Museums and Mobile surveys (2009–2013), the “Access” issue of Curator magazine (July 2012), TechatLead 2013, CSUN 2014, MW2014, WebAim, and ongoing global surveys and focus groups by Art Beyond Sight with Antenna International.

Accessibility and Mobile: Radically Changing the Museum Visit (MCN2014)

Sofie Andersen

Think vs Thought, Mobile engagement at the point of influence - Fieldagent

Merlien Institute

Kurogo Higher Ed Mobile Conference 2017: Longevity Marketing: Making your App...

modolabs

Museums + Technology = UX: The Future of the Museum Experience

UXPA International

Museums have embraced interactive technology – previously hallowed halls of ancient artifacts and priceless artwork are now glowing with electronic screens in the form of digital kiosks or mobile apps in visitors’ hands. How has this shift impacted the nature of the museum’s user experience? Are museum goers engaged in unanticipated ways, or are they distracted from the true nature of an experience that has existed for centuries? The answer, of course, is, “It depends…” In a world where physical and digital experiences collide, this presentation explores what museums and UX can learn from each other. Based on live UX research in museums and beyond, we’ll explore how the cultural sector can leverage UX methods, and how those of us working on more mundane interfaces can learn from the bold explorations of interactivity in museums.

Museums, Tech, and UX: The Future of the Museum Experience

Centralis

Digiworld Summit 2014 - Slideshare A Review in Tweets

Butter-Cake blog by Youmna Ovazza

UX presentation

School of Data

The User Experience Design of Everything

Siyabonga Africa

Location Based Transmedia Storytelling: Enhancing the Tourism Experience

International Federation for Information Technologies in Travel and Tourism (IFITT)

The 5th Annual UXies were Monday Nov. 16 2015 at Parsons School of Design, New York. The 2015 UXies was a sold out event of incredible learning and inspiration from 25 talks, 44 speakers, 8 judges and 20 winners from around the world. The following presentation, which was presented at the UX Awards, examines: • The UX Award’s mission • 2015 judges • Internal evaluation criteria • Judging process • Year-by-year entry and winner metrics • Prizes and benefits • 2015 partners and sponsors • 20 winning projects For more information, please visit http://userexperienceawards.com/.

The 2015 UX Awards Slideshow

Beverly May

Geo Stories - Mobile Qualitative Intercepts - Doyle Research

Merlien Institute

UX Poland 2016 - Giles Colborne & Beverly May - From Good to Great UX

UX Poland

Unlocking Mobile, Respondent First - Google

Merlien Institute

PATCH 2014 Workshop: Personalized Access to Cultural Heritage

Lora Aroyo

Malik Almaliki, Cornelius Ncube, Raian Ali. The Design of Adaptive Acquisition of Users Feedback: an Empirical Study. The IEEE Eighth International Conference on Research Challenges in Information Science (RCIS 2014). Marrakesh, Morocco. 28-30 May 2014. Users’ feedback is a main source of knowledge on how users perceive the role of software in meeting their requirements. Collectively, such feedback helps shaping software autonomous and semi-autonomous adaptation decisions of what is called Social Adaptation. It also helps developers to identify loci in the system where an evolution should be introduced in the next release. Despite this role of users’ feedback, there is a lack of systematic engineering approaches on how to design its acquisition mechanisms. In these slides, we show that the acquisition of feedback should be itself adaptive to the context of use. The slides report on an empirical study following a mixed-method sequential exploratory approach to explore the main drivers of such adaptation and understand users’ attitude when being asked to provide feedback. We enrich the knowledge base for developers and researchers in users-centric, or crowd-centric, adaptation.

The design of adaptive acquisition of users feedback an empirical study (rcis...

Engineering and Social Informatics (ESOTICS)

UX Awards 2014 Keynote

Oxford Tech + UX

Design Intervention in enhancing Tourist Experience

Sridhar Jarupala

NProctor: Mobile Interpretation Clinic at MCN 2010

Nancy Proctor

Multiple Choice Research - Advanis

Merlien Institute

Ähnlich wie Culture Meets Technology - Evaluating the Multi-Channel Museum Experience - Centralis (20)

Sue york training day 2013

Accessibility and Mobile: Radically Changing the Museum Visit (MCN2014)

Think vs Thought, Mobile engagement at the point of influence - Fieldagent

Kurogo Higher Ed Mobile Conference 2017: Longevity Marketing: Making your App...

Museums + Technology = UX: The Future of the Museum Experience

Museums, Tech, and UX: The Future of the Museum Experience

Digiworld Summit 2014 - Slideshare A Review in Tweets

UX presentation

The User Experience Design of Everything

Location Based Transmedia Storytelling: Enhancing the Tourism Experience

The 2015 UX Awards Slideshow

Geo Stories - Mobile Qualitative Intercepts - Doyle Research

UX Poland 2016 - Giles Colborne & Beverly May - From Good to Great UX

Unlocking Mobile, Respondent First - Google

PATCH 2014 Workshop: Personalized Access to Cultural Heritage

The design of adaptive acquisition of users feedback an empirical study (rcis...

UX Awards 2014 Keynote

Design Intervention in enhancing Tourist Experience

NProctor: Mobile Interpretation Clinic at MCN 2010

Multiple Choice Research - Advanis

Mehr von Merlien Institute

Overcoming technical and infrastructure challenges for mobile research in Afr...

Merlien Institute

Mobile Research – What’s the point - Millward Brown

Merlien Institute

Clustering by mobile usage and behaviour – the many faces of smartphone users...

Merlien Institute

Cracking the code…Insights for mobile from behavioral sciences - Pondering Panda

Merlien Institute

Understanding respondent’s interaction with household electronics – using tab...

Merlien Institute

The why, what and how to use mobile marketing in Africa - MMA SA

Merlien Institute

Maximising internet based mobile research in Africa - TNS & Binu

Merlien Institute

Something fishy is going on in the world of mobile research - Sea Harvest & TNS

Merlien Institute

Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...

Merlien Institute

Mobile Market Research - a brand owner's perspective - PZ Cussons

Merlien Institute

Leveraging longitudinal communities for better, faster and cheaper insights -...

Merlien Institute

Insights and Innovations – today and the way forward for mobile research from...

Merlien Institute

Tablets killed the paper star – tablet usage in developing and emerging marke...

Merlien Institute

Leveraging mobile to bring overnight television ratings to Africa - GeoPoll

Merlien Institute

In mobile diary research the map is not the territory - TNS

Merlien Institute

Engaging youth – using social media networks to generate valuable insights - ...

Merlien Institute

Building Brands in a Mobile World - Added Value

Merlien Institute

'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky

Merlien Institute

The evolution of Qual research - Kellogg

Merlien Institute

Taming the raging river - Qualitative Research & Social Media - Firefly

Merlien Institute

Mehr von Merlien Institute (20)