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Find Your Fan Factor
3 Slam Dunk Secrets to Drive More Event Engagement
THE FAN FACTOR
Focus On Your Fans
FANS
Tip #1
Know Your Fans
IT’S NOT ABOUT YOU
✓ Stop Talking
✓ Start Listening
✓ Know Your Fans
IDENTITY
Demographic Profile
✓ Age
✓ Income
✓ Job Title
✓ Location
✓ Experience
Create Fan Personas
Create Fan Personas
✓ Identify Event Needs
✓ Describe Typical Behaviors
✓ Outline Goals for Attending
Find Dance Partner #1
Give your best practice tip
on how to know your fans.
Tip #2
Feature Your Fans
Who is the hero of this story?
Who is the hero of this event?
Before, During & After
2015 ASAE Annual Conference
Feature Your Fans
✓ Photo Slideshows
✓ Fan Submitted Videos
✓ Audience Interaction
✓ Awards & Recognition
✓ Customized Music & Skits
Find Dance Partner #2
Give your best practice tip on
how to feature your fans.
Tip #3
Connect Your Fans
Facilitate User
Generated Content
✓ Short, branded event
hashtag
✓ Monitor and engage
during event
✓ Integrate social media
with registration
✓ Feature fan posts
after the event
Find Dance Partner #3
Give your best practice tip on
how to connect your fans.
Available on Amazon &
MeredithSpeaks.com
Text 

WOW 

to 44144
@MeredithCSP
@MeredithsShoes22
/MeredithCommunications
Connect With Me
What’s Your
#FanFactor?
Find Your Fan Factor
3 Slam Dunk Secrets to Drive More Event Engagement

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SmartMeetings Colorado Springs Event - "Find Your Fan Factor"