An in-depth look at how interaction design, industrial design and service design are merging together to form a super-discipline and what this all means for designers.

1. The Big Shift
Memi Beltrame
UXcamp Switzerland 2018

2. Orbiting around screen based experiences
Let’s talk about UX Design

3. FORGET
SCREENS
FORGET
SCREENS
FORGET
SCREENS

4. A transformation of
epic proportions

5. Design is becoming physical,
automated and connected

6. Physical
Service Design
Future design teams will unite these disciplines
Interaction Design Industrial Design

7. Automated
FasterSmarter Unbound

8. Automated
Smarter
Artificial intelligence
helps recognise patterns
and make predictions

9. Automated
Faster
Smart assistants help you
making decisions or lower
risk by intervening
autonomously

10. Automated
Unbound
Services can be reached
anytime from anywhere

11. Connected
At scale Open Interoperable

12. Connected
At scale
Services can do things in
a volume that humans
can’t match.

13. Connected
Open
Open data is a huge
driver of innovation and
will be the base for future
projects.

14. Connected
Interoperable
Systems will break out of
their silos and share data
and infrastructures.

15. https://pxhere.com/en/photo/1006116
An example

16. https://pxhere.com/en/photo/1006116
Her pain
is your pain

17. otoscope
This is an

20. AI:
Image recognition,
Data analysis
Industrial Design
InteractionDesign
Service Design

21. Where does this all happen?

22. Everywhere,
in different flavours,
with different components

23. Industrial Production

24. Industrial Production
Industry 4.0

25. 2nd
Mass Production
Assembly Line
Electricity
1st
Mechanisation,
Water power,
steam power
3rd
Computer and
Automation
4th
Robots, Big-data,
Computation
at scale
The 4 industrial revolutions

26. This makes Industry 4.0 possible:
• Big Data
• Analytics and business intelligence
• New human /machine interactions
(AR, VR, voice)
• Robotics, Sensors, Actuators
• Machine Learning

27. B2B / Fulfillment

28. Everything that can be digitized
will be digitized.
Everything that can’t be
will be more valuable

29. These tasks are being taken over
• Repetitive labour
• Error prone labour
• Sensory and interpretative tasks
• Controlling

30. Consumer empowerment

31. The app is dead.
Long live the appliance.

32. What does this all mean?

33. Do you remember
the rise of touch?
It was the moment
we started to
respect physical
constraints.

34. Interaction Designers need to embrace
physical and spacial possibilities.

35. Designers have to consider a persons
whole body and their environment.

36. They have to open themselves to use
new forms of interaction and feedback
less reliant on a screen

37. New disciplines ahead for UX designers
• Linguistics
• Machine learning
• Industrial design (haptics)
• Robotics
• Behavioural science
• Applied ethics

38. You don’t have to do all these things
• Get a basic understanding
• Deep dive where you can
• Adopt from these fields
• Rethink your values

39. We can contribute!
Industrial Designers can be helped with
• Complex system states
• Remote interactions
• Privacy considerations
• the immense potential of how input can
map to output

40. It will be political
and an ethical challenge

41. "There are professions more
harmful than industrial design,
but only a very few of them."
Victor Papanek, Design for the real world

42. "Ethics is knowing the
difference between what you
have a right (or the power) to
do and what is the right thing to
do."
Potter Steward

43. We have a responsibility
• Make considerate products
• Our decisions are more than functional
or aesthetic directives.
• They have ethical and political impact
• Be vigilant about preconceptions and
biases

44. This is happening.
Not soon but now.

45. New companies start to emerge
and exisiting agencies transition

46. Read this

47. Thanks!
I’m @bratwurstkomet