Whether you're a small business or a large company, Pinterest is a great tool to drive traffic and a valuable addition to your social media strategy.

1. As a Successful Social
Media Channel
Maximizing

2. TABLE OF CONTENTS
 WHAT PINTEREST IS & WHY SHOULD YOU CARE?
 THE USE OF PINTEREST
& THE APPEAL TO WOMEN
 EXAMPLES OF BRANDS ON PINTEREST
 SUMMARY & CONCLUSION

3. CHAPTER 1
WHAT
IS PINTEREST
& WHY
SHOULD YOU
CARE?

4. is a hybrid of a visual discovery tool and a social networking
website that allows people to collect ideas
for their different projects and interests and share with others.
Source: Wikipedia, Techterms.com

5. One of the five best social media sites of 2011,
along with Google+ and Klout.
One of the fastest growing
Social media platforms
Why Pinterest?
Source :Time magazine
Projected to overcome Facebook
in the next decade
Mass appeal to consumers

6. Rapid Growth
Mar, 2010
• Pinterest launch date
• 4 years old
2013
• Number of Pinterest business accounts:
about 500,000
• Pinterest valuation as of 10/23/2013 : $3.8 billion
2014
• Total number of Pinterest pins to date : 30 billion
• Total number of Pinterest board created to date :
750 billion

7. 2) Users add pins to their personal boards, genera
links back to your site
1) Place the ‘Pin It’ button on your pages, encouraging
users to link back to the source
Why Use Pinterest? Generator for ‘links’
3) Attracts interest, traffic, and potential
customers to your site

8. “A pin is worth $0.78 in sales” by Piqora
7.10% of Web Traffic that sites receive,
which is greater than the shares for each of the 6 remaining social networks.
Pinterest as the Queen of Social Referrals
Source :Business Insider
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
13-Dec 14-Jan 14-Feb 14-Mar
Traffic growth - 48%
(2.31 percentage points)

9. CHAPTER 2
THE USE OF
PINTEREST
& THE APPEAL
TO WOMEN?

10. Creating an account and ‘boards’
To organize your content
Upload clear, interesting images
relevant to brand and audience
Browsing other’s boards and comment on individual times
Reposting pins from other users
Creating and sharing collections of visual bookmarks
Button placed on websites to encourage sharing and
engagement
HOW TO USE
PINTEREST

11. Source: RJMetrics
PINTEREST USERS BY GENDER
80%
20%
Female
Male

12. Visually appealing layout
WHY APPEALING TO ‘WOMEN’
MORE ?
 It has a very feminine script and interface, and the scheme is pink
 Consumers just see a picture with very little text
 On the other hand, Facebook is very word heavy
No pestering
 No constant updating of feeds, no overload of people’s lives
Instant gratification engine
 Giving the comfort of social acceptance through the collections
 People feel good that someone is validating their tastes

13. TOTAL ACTIVITY
82%
84%
86%
88%
90%
92%
94%
96%
Growth of Female Activity on Pinterest
2011 2013
87%
94%
84% of female
Pinterest
users are still active
Within four years of the
launch of Pinterest,
female users have shown
more interest, published more
pins and maintained active
user profiles on the site.

14. CHAPTER 3
EXAMPLES
OF BRANDS ON
PINTEREST

15. WHAT IS BEING
USED FOR?
Food and
Drink
Crafts and
DIY Home décor
0%
5%
10%
15%
20%
25%
20%
12% 11%

16. THE BEST
CASE STUDY Whole Foods(2011)
o Broad appeal to craft lovers,
gardeners and vegetarians.
o Proportion of users are driven through
the Whole Food Pinterest page.
o Exposure to brand-related content
such as recipes ideas and products.
How they became popular
Result
o The two most popular images Whole Foods has ever posted are recipes ->
Repined 68,000 times driving 44,000 views to the website.
o 500,000 visitors from Pinterest have viewed Whole Foods pages 760,000 times.
Of that, 80% came from recipes.

17. EXAMPLES IN
SAN DIEGO

18. CHAPTER 4
SUMMARY &
CONCLUSION

19. HOW
PINTEREST HAS
EVOLVED
Users started expressing their interests through their friends and families
Users are pinning their weddings, getting ideas for gifts,
and driving traffic to shopping sites like ‘Esty.com’
Trafficto Pinterest
Even though it is a visually dominated platform, text still matters.
So SEO best practices apply to the use of Pinterest in social media strategies.

20. Visit Us: www.meijun.cc
Tweet Us: @meijun
Email Us: hello@meijun.cc
ANY QUESTIONS?