1. Success Factors for Delivering Cluster Management
Support Services
Gerd Meier zu Köcker
iit – Institute for Innovation and Technology
Copenhagen, May 14, 2013

2. 2
How Cluster Policy can Support Clusters

3. 3
Looking back……

4. 4
Good Management of Cluster Initiatives is a
Key for High Impact

5. 5
Relevance of expectations
low moderate high
Very high
High
Moderate
Low
Very low
Levelofsatisfaction
Case study: Monetary added-value for SMEs in an Automotive cluster
Expectation vs. Satisfaction Portfolio

6. 6
The European Gold Label Approach for Cluster
Management Excellence
31 indicators covering
• Structure of the Cluster
• Typology, Governance, Cooperation
• Financing Cluster Management
• Strategy, Objectives, Services
• Achievements and Recognition
Traffic-light model for each indicator: GREEN/YELLOW/RED
For selected indicators minimal criteria apply
Indicators are differently weigthed when determining the cluster management
excellence score (80 % of max. value)
25.04.2014
Slide 6

7. 7
Key Questions for Providing Tailor-made Services for Cluster Organisations
What is the core target group ?
What kind of services are needed by Danish cluster organisations?
What approach is the most appropriate to identify
the needs for such services?
What are the key success factors for implementation?
What kind of provider should implement such services, what kind
of competence of such provider is needed?

8. 8
The Target Group….
.. plays in different Cluster Leagues and do have different ambitions !!

9. 9
Importance of Good Cluster Managements
Depends on the Status of Emergence of the Cluster
National
champions
World-Class
clusters
New
clusters
Importance of
supporting R&D
Importance of
Clustermanage-
ment Excellence
Importance of
internationa-
lisation
Investment
needed

10. 10
What kind of services are needed by Danish
cluster organisations?

11. 11
The external view

12. 12
Status of Fullfilment of Selected Danish Cluster
Organisations against ECEI-Quality Criteria (End of 2011)

13. 13
Potential Areas of Improvements

14. 14
Danish Clusters Tend to Reveal a Lower Impact
on R&D Activities

15. 15
Danish Clusters Tend to Reveal a Lower Impact
on Business Activities

16. 16
Danish Clusters Tend to Reveal a Lower Impact
on Internationalisation

17. 17
Characteristic of Support Services

18. 18
Characteristic of Support Services

19. 19
Spectrum of Support Services to be
Provided for Cluster Organisations

20. 20
The German Experiences Based on Detailed
Cluster Managers Need Analysis

21. 21
Spectrum of Support Services for Norwegian
Cluster Managers (ARENA and NCE)

22. 22
Spectrum of Support Services for Norwegian
Cluster Managers (ARENA and NCE)

23. 23
Key Success Factors for Provision of Support Services
• Significant competence in cluster matters
• Good understanding of cluster managers issues
• Trustful and intensive communication
• Separation of funding and delivering support services
• Professional behavior
• High-quality, tailor-made and demand oriented services
• “Peer partners” – common understanding of main objectives
• Participation has to be voluntary
• Open-minded for experimentations
• Broad spectrum

24. 24
Proposed First Steps

25. 25
Proposed First Steps

26. 26
Thank you very much for your attention
Dr. Gerd Meier zu Köcker
Institute for Innovation and Technology
Steinplatz 1
10623 Berlin
Tel.: +49 (0) 30 310078-118
Fax: +49 (0) 30 310078-222
E-Mail: mzk@iit-berlin.de
www.iit-berlin.de

27. 27
Towards a More Tailor-made Cluster Policy
Where to start? Where to go?

28. 28