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Case Study - Energizer UK

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Case Study zur Markteinführung der Energizer Ultimate Lithium Batterie

Business
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Case Study Energizer Ultimate Lithium It‘s what‘s inside that counts. Juni 2009
Case ,[object Object],[object Object],[object Object],[object Object]
Market: Decreasing interest in batteries. Competitors: Intensive. Communication: Everybody tells the same story. Consumer: More difficult to catch.
Who is Energizer's audience. Gadget Lovers Christmas Shoppers New Consumers Journalists
Four target groups vs one battery ...to make it short. Ultimate Lithium Battery
The Idea ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Key Performance Indicators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kontakt ,[object Object],[object Object],[object Object],[object Object]

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Case Study - Energizer UK

  • 1. Case Study Energizer Ultimate Lithium It‘s what‘s inside that counts. Juni 2009
  • 2.
  • 3. Market: Decreasing interest in batteries. Competitors: Intensive. Communication: Everybody tells the same story. Consumer: More difficult to catch.
  • 4. Who is Energizer's audience. Gadget Lovers Christmas Shoppers New Consumers Journalists
  • 5. Four target groups vs one battery ...to make it short. Ultimate Lithium Battery
  • 6.
  • 7.  
  • 8.
  • 9.