Google search is moving from a "stateless" results page to more of a conversational model. This allows the search to be dynamic and instantly re-rank results based on the user's query and clicks. It enables a more relevant search experience that improves users' ability to find information faster by promoting deeper results that are frequently clicked.

1. Reinventing the Search Experience Search as a Conversation: The End of a “Stateless” Results Page

2. “I see search moving away from statelessness to something more resembling a conversation” – Peter Norvig, Google Director of Research, March 10, 2010 at SMX West

3. Google Instant Search State: a snapshot of the measure of various conditions in a system State: Query Result: Speed

4. Illustration I: Ambiguity in Keyword Search Searcher is looking for “treatment" for sinus relief

5. Illustration II: Dynamic Results State: Ranking Result: Relevance Results instantly promoted from subsequent pages

6. Illustration III: Conversation Continues Subsequent pages are instantly re-ranked

7. Relevant Results are Buried Deep results get clicked frequently

8. Conversation Enables Finding Stuff Faster Improvement in relevance (on top of Google) from 25% to 40%+

9. Thank You Mark Cramer www.SurfCanyon.com mcramer@surfcanyon.com facebook.com/SurfCanyon Twitter: @surfcanyon