1. “If you wish to persuade me,
you must think my thoughts,
feel my feelings, and
speak my words.”
- Cicero

2. PROMISE
PROMISE

3. REALITY

4. The Agency Goal:
Deliver customers
to our advertisers
effectively and efficiently

5. The Publisher Goal:
Deliver audiences
to agencies
effectively and efficiently

6. Creative Media
Segmentation Audience
Positioning Channel Mix
MARKETER AGENCY PUBLISHER
Messaging Reach
Brand Frequency
Advertising
Promotion
Offer
CONSUMER

7. CREATORS PACKAGERS
+ +
PRODUCERS DISTRIBUTORS
MARKETER
CONSUMER PUBLISHER
AGENCY TECHNOLOGY
PLATFORMS

8. NEW MARKETING
NOT NEW MEDIA

9. THE AUDIENCE RULES

10. MARKETERS
Navigating the new media landscape
Capturing attention in an on-demand world
Balance short-term sales focus with long-
term brand ambition

11. Channel Types
Digital
Television
Print
Search
Transaction Types
Direct
Aggregated
Automated & Optimized (RTB)

12. Demographic
Geographic
Lifestyle
Behavioral
Contextual
3rd Party
Client Data

13. The work desktop has revolutionized…

15. Thankyou.