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How to Use Inbound Marketing to Grow Your Startup

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Cindy Kelly
Cindy Kelly

Media Fusion's Cindy Kelly educates the Tampa Bay Wave on how to use Inbound Marketing to grow your startup. Topics include SEO (paid and organic search), keywords, landing pages, calls-to-action, email and social media marketing.

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#MediaFusion Founded in 2005 Recognized as BizTech 2013 Finalist for “The Best Website for Generating Leads” Featured in the Tampa Bay Business Journals Book of Lists as a top PR Agency in Tampa Bay. Certified Inbound Marketing Agency
What is Inbound Marketing? #MediaFusion
#MediaFusion
The proven methodology for the digital age #MediaFusion
#MediaFusion
How Marketing Has Changed Over the Years #MediaFusion
#MediaFusion
#MediaFusion
#MediaFusion
#MediaFusion
#MediaFusion
#MediaFusion
#MediaFusion
#MediaFusion
PPC vs. Organic Search #MediaFusion
#MediaFusion Organic SEO: Earned placement - PPC: Paid placement
#MediaFusion Popular Online Advertising Outlets
Key Components of Organic SEO #MediaFusion • On Page: what we control • Off Page: what we can’t (sort-of)
Keywords #MediaFusion
Page Titles and Descriptions #MediaFusion
Headers – H1, H2, etc #MediaFusion
GREAT Content #MediaFusion
#MediaFusion Inbound Links- Creating a Buzz DO • Create quality, educational content • Write guest posts for other blogs • Explore link building opportunities with other sites cautiously DON’T • Pay for links • Beg for links • Barter for links
#MediaFusion Benefits of Organic SEO • Organic rankings are free • Studies show that more than 70% of people click on the organic search results vs. paid • More credible, more permanent listing vs. PPC • Time dedicated to Organic SEO is an investment, not an expense
#MediaFusion Benefits of PPC • Instant Visibility • Great platform for testing keywords prior to SEO • Great for new product/service launches • Great for targeting competitors
How Inbound Marketing can be used in your PPC ad #MediaFusion
Use Landing Pages & Content with PPC #MediaFusion
Advanced Content Examples #MediaFusion • Blogs • Customer Stories • Industry Trends • Demo • eBook (or buyers guide) • Webinars, Podcasts, Seminars •10 Reasons… Customer References
Use Landing Pages & Content with PPC #MediaFusion
Create Dynamic Content Based on Your Sales Funnel #MediaFusion
Dynamic Content Types #MediaFusion
Lead Nurturing #MediaFusion
#MediaFusion
What Get’s Measured Get’s Done #MediaFusion
What Marketing is Today #MediaFusion
#MediaFusion
#MediaFusion
#MediaFusion
#MediaFusion
5 Key Takeaways #MediaFusion
#MediaFusion
#MediaFusion
#MediaFusion
#MediaFusion
#MediaFusion
#MediaFusion @twdCindyKelly @MediaFusionNow Thank You

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