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Microblogging Warsaw Adres Wittermann Mediafun Lab

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Maciek Budzich
Maciek Budzich
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micro-blogging and its impact on media & PR in Western Europe and the US October 16, 2009 Andres Wittermann, EVP EMEA LEWIS
| October 16, 2009
about us | October 16, 2009
network thirty-eight locations across the globe | October 16, 2009
our digital vision the future of communications | October 16, 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
social media trends | October 16, 2009 ,[object Object],[object Object],[object Object],[object Object]
PR challenge 2.0 | October 16, 2009 Finance & Law Truth News contain less facts. News become entertainment. The first news is ‘true’. Speed Micro-blogging Online Broadcast Print Blogs
PR in the old days | October 16, 2009 reputation
PR 2.0 | October 16, 2009 reputation
micro-blogging today | October 16, 2009 in Western Europe and US equals Twitter not just updating service anymore used to monitor trends, topics, etc very much accepted by media and PR – but beyond that?
micro-blogging in media | October 16, 2009 mainstream media launched Twitter channels more and more stories reference Twitter as source no full integration in other online activities little activity beyond text
micro-blogging in perspective | October 16, 2009
micro-blogging on desktop | October 16, 2009
micro-blogging search | October 16, 2009
micro-blogging brand watch | October 16, 2009
micro-blogging tonality watch beyond Jodange and Meteor Solutions | October 16, 2009
micro-blogging conversation trends | October 16, 2009
micro-blogging elite | October 16, 2009
What else can you do? Share pictures: Twitpic, Flickr – added Twitter posting Share videos: 12seconds.tv, Tweetube, qik.tv, Seesmic | October 16, 2009
What else can you do? Share files: FileSocial <50MB, FileTwt – (personal <20 MB) Share audio: trottr.com, Audioboo (on iPhone) Share music: blip.fm, Songzaa | October 16, 2009
What else can you do? Create surveys: twtpoll | October 16, 2009
What else can you do? Send your business card: #twtBizCard @(reply) Raise money (!): twitpay (need Twitter and paypal) | October 16, 2009
Summary | October 16, 2009 Still no business model – so no-one really knows what will happen Will become more visual Twitter now very often first path into ongoing PR 2.0 Permissive marketing

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Microblogging Warsaw Adres Wittermann Mediafun Lab

  • 1. micro-blogging and its impact on media & PR in Western Europe and the US October 16, 2009 Andres Wittermann, EVP EMEA LEWIS
  • 2. | October 16, 2009
  • 3. about us | October 16, 2009
  • 4. network thirty-eight locations across the globe | October 16, 2009
  • 5.
  • 6.
  • 7. PR challenge 2.0 | October 16, 2009 Finance & Law Truth News contain less facts. News become entertainment. The first news is ‘true’. Speed Micro-blogging Online Broadcast Print Blogs
  • 8. PR in the old days | October 16, 2009 reputation
  • 9. PR 2.0 | October 16, 2009 reputation
  • 10. micro-blogging today | October 16, 2009 in Western Europe and US equals Twitter not just updating service anymore used to monitor trends, topics, etc very much accepted by media and PR – but beyond that?
  • 11. micro-blogging in media | October 16, 2009 mainstream media launched Twitter channels more and more stories reference Twitter as source no full integration in other online activities little activity beyond text
  • 12. micro-blogging in perspective | October 16, 2009
  • 13. micro-blogging on desktop | October 16, 2009
  • 14. micro-blogging search | October 16, 2009
  • 15. micro-blogging brand watch | October 16, 2009
  • 16. micro-blogging tonality watch beyond Jodange and Meteor Solutions | October 16, 2009
  • 17. micro-blogging conversation trends | October 16, 2009
  • 18. micro-blogging elite | October 16, 2009
  • 19. What else can you do? Share pictures: Twitpic, Flickr – added Twitter posting Share videos: 12seconds.tv, Tweetube, qik.tv, Seesmic | October 16, 2009
  • 20. What else can you do? Share files: FileSocial <50MB, FileTwt – (personal <20 MB) Share audio: trottr.com, Audioboo (on iPhone) Share music: blip.fm, Songzaa | October 16, 2009
  • 21. What else can you do? Create surveys: twtpoll | October 16, 2009
  • 22. What else can you do? Send your business card: #twtBizCard @(reply) Raise money (!): twitpay (need Twitter and paypal) | October 16, 2009
  • 23. Summary | October 16, 2009 Still no business model – so no-one really knows what will happen Will become more visual Twitter now very often first path into ongoing PR 2.0 Permissive marketing