Advanced Keyword Research / SES New York 2010

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mediadonis

My presentation from the "Advanced Keyword Research" panel at SearchengineStrategies 2010 in New York.

Business

Advanced Keyword
Research
Keyword Research for SEO

marcus tandler I mediadonis.net

Hey, I´m Marcus

marcus tandler I mediadonis.net

ok, ha ha

marcus tandler I mediadonis.net

SEO
for over 10 years

marcus tandler I mediadonis.net

Online Marketer
with passion

marcus tandler I mediadonis.net

SuperAfﬁliate
well... I gotta make money

marcus tandler I mediadonis.net

Bavarian

marcus tandler I mediadonis.net

ok, let´s go

marcus tandler I mediadonis.net

since we´re talking
about advanced
keyword research...

marcus tandler I mediadonis.net

... you probably already
did you basic research
Wordtracker, Google, Keyword Discovery etc.

marcus tandler I mediadonis.net

but how to ﬁnd even
more (and maybe
better) keywords?

marcus tandler I mediadonis.net

know your industry!
what´s your target audience also searching for?

marcus tandler I mediadonis.net

know your enemy!
what competitors are you up against, and which
keywords are they targeting?

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Rapid.Searchmetrics.com

Text

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which one´s aren´t you
targeting?

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Rapid.Searchmetrics.com

common organic keywords...

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Rapid.Searchmetrics.com

common paid keywords...

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which keywords are your
competitors ranking for ...
... that you don´t rank for?

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Tools.Sistrix.de

Your competitors
rank for all these
sweet terms - join
the club!

marcus tandler I mediadonis.net

and also...

marcus tandler I mediadonis.net

... which great keywords
aren´t you ranking for
in the Top 10?

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Tools.Sistrix.de

Focus on these
Keywords

marcus tandler I mediadonis.net

and don´t forget about
Universal Search!

marcus tandler I mediadonis.net

SEO is not about just
ranking on No.1 anymore

marcus tandler I mediadonis.net

Rule the SERPs

marcus tandler I mediadonis.net

which keywords trigger
a universal search result?
great chance to have a 2nd property in the Top10

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Rapid.Searchmetrics.com

marcus tandler I mediadonis.net

but it´s not just about
ﬁnding those keywords!
are they really worth the SEO effort?

marcus tandler I mediadonis.net

cluster your keywords

marcus tandler I mediadonis.net

ﬁnd out their „real“
trafﬁc volume
using Google AdWords & [exact match]

marcus tandler I mediadonis.net

or just ask Wikipedia

marcus tandler I mediadonis.net

Stats.Grok.se

marcus tandler I mediadonis.net

and listen to your users

marcus tandler I mediadonis.net

„Check out your logs to
see what users are typing.“
GoogleGuy (2005)

marcus tandler I mediadonis.net

and never forget!

marcus tandler I mediadonis.net

Contact me
Marcus Tandler
Absolutly overpriced SEO
Consulting

www.mediadonis.net

Twitter.com/Mediadonis

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Advanced Keyword Research / SES New York 2010

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Advanced Keyword Research / SES New York 2010

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