3. THE IMPORTANCE OF TEXTING More than 4 billion text messages are sent in the US daily 90% of teens do not check email daily. Instead they use text messaging and social media to communicate DIGITAL COMMUNICATION LIVES FOREVER SENDERS HAVE NO CONTROL People don’t think about the fact that the information lives forever… They don’t realize the effect that it can have on them… and their future.

4. Media Coverage

5. THE IMPORTANCE OF IMPERMANENCE Example #1: Mark Zuckerberg To: “A Friend” Subject: Facebook Users What if, one day after this message was sent, it was deleted from the receiver’s device, the sender’s device, and all servers in -between

6. THE IMPORTANCE OF IMPERMANENCE E xample #2: Erik Kade To: Mark Norris VP, Sales Subject: While in client meeting texting to determine what points to negotiate on. What if these messages were sent to delete on read so that 1 minute after they were opened the were deleted?

7. USE AT YOUR OWN RISK Example #1: Kimberly Swann Where: Facebook What: Posted 'im so totally bord!!!’ Result: Loss of job What if Kim communicated with her friends in a manner that would not allow others to see her messages?

8. USE AT YOUR OWN RISK Example #2: Stacy Snyder Where: MySpace What: Friend posted a picture of her at a party with the caption ‘Drunken Pirate’ Result: Denied Teaching Degree What if Stacy controlled what people did with pictures of her that she sent them?

9. USE AT YOUR OWN RISK Example #3: Jesse Logan Where: Text Message What: Shared nude photos with her boyfriend via text. Result: Suicide What if the picture she texted was not able to be forwarded and deleted itself after a set lifespan.

12. PERSONAL COMMUNCATION NETWORK

13. Beginning to Care 82% 73% 45% 52% of respondents see privacy as an important topic of respondents feel they lack control over their personal data claim to be very selective about who they give personal to and why of respondents are afraid of personal data being sold to third parties 76% of respondents are concerned about privacy violations Study conducted by Nokia Siemens Data Protection and Respecting Privacy is a Global Concern

16. Mobile Healthcare – A risk and an opportunity Do your physicians text message to communicate? Is your SMS communication HIPAA compliant? Do you experience lapses in patient safety due to poor physician or nurse mobile communication?

20. The “HIPAATEXT” Solution Expired message Lifespan remaining Lifespan remaining Delivered & read notifications

21. Constantly Pushing the Privacy Envelope On Friday, we expanded the information you are able to share with external websites and applications to include your address and mobile number. ... Over the weekend, we got some useful feedback that we could make people more clearly aware of when they are granting access to this data. We agree, and we are making changes to help ensure you only share this information when you intend to do so. We'll be working to launch these updates as soon as possible, and will be temporarily disabling this feature until those changes are ready. We look forward to re-enabling this improved feature in the next few weeks."

22. Big Brother Getting Bolder January 5, 2011 California Supreme Court: Cell Phone Searches Don't Need a Warrant Awful 4th amendment decision in California that searching one's cell phone data does not require a warrant, in a time and place where a cell phone is more like a computer than a phone.